- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=Automation’s Sustainable Potential: A Sustainable Year Story https://www.3blmedia.com/markdownify/node/1230471?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1230471?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1230471?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=Automation’s Sustainable Potential: A Sustainable Year Story&body=ESG News from CNH https://www.3blmedia.com/markdownify/node/1230471?absolute=1 "Share via email") [Innovation & Technology](/CSR-News/innovation-technology-0) # Automation’s Sustainable Potential: A Sustainable Year Story Sep 11, 2023 10:00 AM ET Campaign: [Sustainable Products and Innovation](/news/campaign/sustainable-products-and-innovation) ![" "](/sites/default/files/styles/carousel_2x/public/images/Raven-Autonomy-Harvest-Assist-New-Holland-Arial_CNH_090523_0.jpg "Raven Autonomy Harvest Assist on New Holland machinery") Raven Autonomy Harvest Assist on New Holland machinery [CNH Industrial](https://www.cnhindustrial.com/)’s latest story in the *A Sustainable Year series* addresses its recent strategic focus on automation, more particularly on the role it may play for future generations with its potential to unlock sustainable growth for farmers. CNH Industrial, through its brand [Raven Industries](https://www.ravenind.com/) (and its sub company [Augmenta](https://www.augmenta.ag/)), has made and continues to make technological breakthroughs in automation. By collaborating to develop effective digital farming, Raven shifts its focus to fine tune its successful products even further to thrive in an ever-changing world. Thanks to Raven, CNH Industrial brands [New Holland Agriculture](https://agriculture.newholland.com/en-gb/europe) and [Case IH](https://www.caseih.com/en-gb/unitedkingdom) and farmers alike can confidently move forward into the future. An accompanying interview with [Dr. Scott A. Shearer](https://fabe.osu.edu/our-people/scott-shearer), Professor and Chair of Food, Agricultural and Biological Engineering at Ohio State University, spotlights the necessity of automation, both to meet the growing agricultural demand and as a way to make farming more sustainable. Read the interview here: At CNH Industrial, sustainability stewardship is one of its many strategic priorities. Automation brings significant crop yield advantages while also supporting environmental goals. Read the story here: [**https://bitly.ws/TGvc**](https://bitly.ws/TGvc "https://bitly.ws/tgvc") [![CNH Logo](/sites/default/files/2024-01/CNH_WHITE_RGB-AREA_Black-Background.png)](/profiles/cnh) ### More from CNH ###### [A New Holland Tractor That Transformed a Community: How Mechanization Generated Hope, Growth, and Self-Sufficiency in Uganda](/news/new-holland-tractor-transformed-community-how-mechanization-generated-hope-growth-and-self) Apr 2, 2026 4:00 PM ET ###### [Case IH and Senar of Rio Grande do Sul Close Partnership for Rural Professional Training Courses in Brazil](/news/case-ih-and-senar-rio-grande-do-sul-close-partnership-rural-professional-training-courses) Mar 19, 2026 4:00 PM ET ###### [New Electric Mini Excavator and Mini Track Loader From New Holland Construction Expand Jobsite Possibilities](/news/new-electric-mini-excavator-and-mini-track-loader-new-holland-construction-expand-jobsite) Mar 11, 2026 10:26 AM ET ###### [World Engineering Day: CNH Is Responding to Evolving Needs in Specialty Farming](/news/world-engineering-day-cnh-responding-evolving-needs-specialty-farming) Mar 4, 2026 4:00 PM ET ###### [CASE Comes to CONEXPO 2026 With Big Lineup of New Machines and Technology So Crews Can Be Ready for Anything](/news/case-comes-conexpo-2026-big-lineup-new-machines-and-technology-so-crews-can-be-ready-anything) Mar 3, 2026 4:00 PM ET ###### [CNH in Top 1% of S&P Global’s 2026 Sustainability Yearbook](/news/cnh-top-1-sp-globals-2026-sustainability-yearbook) Feb 19, 2026 4:00 PM ET ###### [CNH Capital, Shepherd Compello, BNP Paribas Leasing Solutions and Swiss Re Unveil Parametric Service To Protect European Agriculture Against Extreme Weather Challenges](/news/cnh-capital-shepherd-compello-bnp-paribas-leasing-solutions-and-swiss-re-unveil-parametric) Feb 10, 2026 4:00 PM ET ###### [New Strategic Agreement Between Alma Mater and CNH for Research, Innovation, and Sustainability](/news/new-strategic-agreement-between-alma-mater-and-cnh-research-innovation-and-sustainability) Feb 5, 2026 4:00 PM ET