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 [Events, Media &amp; Communications](/CSR-News/events-media-communications)

 # The Art and Science of Decision-Making With Northwestern Mutual Chief Marketing Officer Lynn Teo

 


 

 Jun 18, 2024 10:00 AM ET

  Campaign:  [Strengthening our Culture of Belonging](/news/campaign/strengthening-our-culture-belonging)  ![Ted talk](/sites/default/files/styles/carousel_2x/public/images/decisionmaking_northwesternmutual_061724.png) 

[Originally published by TED Conferences on LinkedIn](https://www.linkedin.com/events/7199078325670002688/comments/)

How do you know the decision you’re making is the right one? Join us for a conversation with [Northwestern Mutual](https://www.northwesternmutual.com/who-we-are/sustainability-report/) Chief Marketing Officer [Lynn Teo](https://www.linkedin.com/in/lynnteo/) on how to balance data and emotion when making big, calculated leaps into the future.



 

 

 

 

 

 

 

 [![Northwestern Mutual logo](/sites/default/files/2024-01/nm_logo_horz_blue.png)](/profiles/northwestern-mutual)

 



 

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