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 [Responsible Business & Employee Engagement](/CSR-News/responsible-business-employee-engagement)

 # Are Consumers Shopping for a Cause This Holiday Season?

 


 

 Dec 3, 2012 10:25 AM ET

  Campaign:  [2012 Cone Communications Holiday Trend Tracker](/news/campaign/2012-cone-communications-holiday-trend-tracker)  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/holidaytrendtracker2.jpg) 

[What Do You Stand For?](http://www.coneinc.com/whatdoyoustandfor)

As the holiday shopping season swings into full gear, our [2012 Cone Communications Holiday Trend Tracker](/2012holidaytrendtracker) reveals cause is still key to holiday marketing, with nearly three-quarters of consumers expecting companies to support causes this busy shopping season. What has become less clear is whether tying a cause ribbon around a product is enough to convince consumers to purchase.

According to the Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a decrease from 49% in [2010](/2010-cone-holiday-trend-tracker)). Why this shift?

**To read more on Cone's** [***What Do You Stand For?***](http://www.conecomm.com/blogs?filter_type%3D950080%26filter%3D2) **blog, please click** [**here**](http://www.conecomm.com/holidaycauseshopping)**.**



 

 

 

 

 

 

 

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