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 [Research & Reports](/categories/research-reports)

 # Animal Health Is at the Center of Society's Most Important Trends

 

##### By Jeff Simmons | President and Chief Executive Officer, Elanco

 

 

 Sep 2, 2026 9:00 AM ET

  ![Elanco logo next to collage of animals](https://3blcdn.com/styles/carousel_2x/s3/2026-08/Elanco%20CEO%20letter%20graphic%208-28-2026_1787941866.png)

 

[*Originally published in Elanco's 2025 Impact Report*](https://assets.elanco.com/63faca97-0277-00f3-7b39-47b486080a51/fb763fb6-4bd7-463b-ab94-f5e2fdeda2aa/Elanco%20FY25%20Impact%20Report%20FINAL.pdf)

For 70 years, a simple belief has guided Elanco: Food and Companionship Enriching Life. Today, that vision is more than a goal. It is our reality. Around the world, society is asking more from animals than ever before. More nutritious food for a growing and aging population. More sustainable ways to produce protein. More companionship in an increasingly connected world. More innovation to improve health and well-being. At the same time, expectations for our industry continue to rise.

**Consumers are actively increasing their protein consumption.**

With 61% of Americans reporting they are eating more protein today than in previous years. Protein consumption has become critical for GLP-1 users, with their growth expected to further accelerate protein demand. Meanwhile, in the aging population, protein consumption is booming to support muscle retention, and the over age 60 population is projected to increase by 25% by 2030. As a result, protein is increasingly viewed not simply as food, but as a critical component of long-term health and wellness.

Image

 ![Elanco infographic on animal protein consumption trends](https://3blcdn.com/2026-08/Elanco%20infographic%20animal%20protein%20consumption_1787926068.png)

 



**At home, pets continue to become more integrated into our families and daily lives.**

Pet owners are seeking greater convenience, more personalized care and higher standards of treatment. A generation of pets adopted during the pandemic is now entering middle age, creating increased demand for care. Around the world, emerging markets are expected to drive nearly 70% of future pet ownership growth. Together, these trends are transforming animal health into one of society's most essential industries. The global animal health industry is expected to grow from approximately $40 billion today to $60 billion over the next decade. Yet for us, growth is not the goal. Growth is the outcome of creating meaningful value for society.

At Elanco, we believe healthy animals are essential to healthier people, stronger communities and a more sustainable future. When farmers have access to innovative animal health solutions, they can produce safe, affordable protein while using resources more efficiently. When veterinarians have the tools they need to improve animal care, they strengthen the humananimal bond that enriches millions of lives. When pets live longer, healthier lives, families benefit from the companionship, comfort and connection that our four-legged family members provide.

Image

 ![Elanco infographic on pet owner behavior](https://3blcdn.com/2026-08/Elanco%20infographic%20pet%20owner%20behavior_1787926104.png)

 



**This is why impact is not separate from our business strategy; it is our business strategy.**

We do not view environmental, social and governance (ESG) priorities as programs that sit alongside our business. They are embedded in how we innovate, how we operate and how we create long-term value. Whether helping producers improve sustainability outcomes, expanding access to care, strengthening nutrition security, supporting veterinary well-being or empowering our employees to act with integrity and ownership, our impact is directly connected to our purpose and performance.

That commitment is reflected in our four impact pillars:

- **For Animals**, we address critical health needs through innovation and increase access to products and services that improve animal well-being.
- **For Customers**, we unlock economic value for producers, support veterinarians and help strengthen the resilience of the global food system.
- **For Society**, we contribute to food security, nutrition security, public health and stronger communities by supporting access to safe, affordable protein and healthy companion animals.
- **For Our People**, we foster a culture of ownership, ethics and accountability that enables our team to create lasting impact around the world.

Throughout this report, you will see how these commitments come to life, from delivering breakthrough innovations for pets and livestock, to helping farmers meet growing protein demand, to investing in nutrition security and community partnerships that improve lives.

The future of animal health is bigger than our industry. It is about helping society meet some of its most important needs.

As those needs continue to grow, Elanco will continue to Go Beyond—because making life better for animals, makes life better.

Thank you for joining us on this journey.

[**Real Elanco's full 2025 Impact Report here**](https://assets.elanco.com/63faca97-0277-00f3-7b39-47b486080a51/fb763fb6-4bd7-463b-ab94-f5e2fdeda2aa/Elanco%20FY25%20Impact%20Report%20FINAL.pdf)



 

 

 

 

 

 

 

 [![Elanco logo](/sites/default/files/2023-12/Elanco%20Logo%20High%20Res.jpg)](/profiles/elanco)

 



 

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