- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=The Albertsons and MrBeast Collab That Has People Talking https://www.3blmedia.com/markdownify/node/1243541?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1243541?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1243541?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=The Albertsons and MrBeast Collab That Has People Talking&body=ESG News from Albertsons Safeway Inc. https://www.3blmedia.com/markdownify/node/1243541?absolute=1 "Share via email") [Philanthropy & Cause Initiatives](/CSR-News/philanthropy-cause-initiatives) # The Albertsons and MrBeast Collab That Has People Talking ##### Safeway banner and YouTube star team up for store challenge benefiting charities Dec 14, 2023 12:30 PM ET Campaign: [Communities We Serve](/news/campaign/communities-we-serve) ![MrBeast posing in grocery store](/sites/default/files/styles/carousel_2x/public/images/12.4.23%20MrBeast%20Still_0.png) Originally published by [Progressive Grocer](https://progressivegrocer.com/albertsons-and-mrbeast-collab-has-people-talking). By [Lynn Petrak](https://3blmedia.com/news/albertsons-and-mrbeast-collab-has-people-talking). Albertsons’ Safeway banner collaborated with digital creator and philanthropist Jimmy Donaldson, AKA [MrBeast](https://www.youtube.com/@MrBeast/featured), on a challenge called ["Survive in a Grocery Store."](https://www.youtube.com/watch?reload=9&feature=shared&v=tnTPaLOaHz8) The episode features a contestant who wins $10,000 for each day he lives inside a Safeway store, provided he also chooses $10,000 worth of products to give to a local charity. See full article on [Progressive Grocer](https://progressivegrocer.com/albertsons-and-mrbeast-collab-has-people-talking) and read more about Albertsons Companies and our Recipe for Change on our [website](https://www.albertsonscompanies.com/our-impact/overview/default.aspx). [![Albertsons Companies Recipe for Change logo](/sites/default/files/Clients/RecipeForChange-BADGE-Full-Blue-RGB_0.png)](/profiles/albertsons-companies) ### More from Albertsons Safeway Inc. ###### [Albertsons Companies’ Mid-Atlantic Team Packed Snack Bags for the Boys & Girls Club of Chester](/news/albertsons-companies-mid-atlantic-team-packed-snack-bags-boys-girls-club-chester) May 13, 2025 11:30 AM ET ###### [Albertsons Companies and Albertsons Companies Foundation Awarded 2025 Gold Halo Award](/news/albertsons-companies-and-albertsons-companies-foundation-awarded-2025-gold-halo-award) May 8, 2025 1:30 PM ET ###### [Albertsons Companies Store Directors Pack Snacks for Athletes at Special Olympics Washington Spring Games](/news/albertsons-companies-store-directors-pack-snacks-athletes-special-olympics-washington-spring) May 6, 2025 1:00 PM ET ###### [Albertsons Companies Raised $300K for Charitable Causes With Beast Philanthropy in Recent Campaign](/news/albertsons-companies-raised-300k-charitable-causes-beast-philanthropy-recent-campaign) May 1, 2025 11:30 AM ET ###### [Albertsons Companies Southwest Division Volunteers at Alice Cooper’s Solid Rock Teen Centers](/news/albertsons-companies-southwest-division-volunteers-alice-coopers-solid-rock-teen-centers) Apr 30, 2025 1:30 PM ET ###### [Grocers Make a World of Difference on Earth Day](/news/grocers-make-world-difference-earth-day) Apr 29, 2025 2:00 PM ET ###### [Albertsons Companies Partners With Browne Forest Project To Plant Over 65,000 Trees](/news/albertsons-companies-partners-browne-forest-project-plant-over-65000-trees) Apr 25, 2025 3:55 PM ET ###### [Albertsons Companies Celebrates Earth Month With Boise River Walk Clean Up](/news/albertsons-companies-celebrates-earth-month-boise-river-walk-clean) Apr 24, 2025 12:10 PM ET