- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit https://www.3blmedia.com/markdownify/node/81287?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/81287?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/81287?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit&body=ESG News from Aflac Incorporated https://www.3blmedia.com/markdownify/node/81287?absolute=1 "Share via email") [Philanthropy](/categories/philanthropy) # Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit ##### CauseTalk Radio | Episode 207 - Premiered March 21, 2017 May 5, 2017 9:25 AM ET Campaign: [Duckprints Done Right](/news/campaign/duckprints-done-right) ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/static1.squarespace_1786910541.jpg "PHOTO CREDIT: www.selfishgiving.com") PHOTO CREDIT: www.selfishgiving.com [As featured on CauseTalk Radio podcast episode 207 - listen here ](https://www.selfishgiving.com/blog/aflac-duckprints) Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company's Duckprints campaign to fight childhood cancer. One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million. All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions. [Read the highlights & listen to podcast hosted by www.selfishgiving.com](https://www.selfishgiving.com/blog/aflac-duckprints) [![](/sites/default/files/Clients/4C_pos_Aflac_Logo.png)](/profiles/aflac-incorporated) ### More from Aflac Incorporated ###### [Former Baseball and Football Star Brian Jordan and Aflac President Virgil Miller Join Forces To Show Love and Care to Children and Families at SSM Health Cardinal Glennon Children’s Hospital in St. Louis](/news/former-baseball-and-football-star-brian-jordan-and-aflac-president-virgil-miller-join-forces) Sep 30, 2026 12:30 PM ET ###### [Aflac + Rachel Zoe Make Bold Fashion Statement To Prompt Americans To Check for Cancer](/news/aflac-rachel-zoe-make-bold-fashion-statement-prompt-americans-check-cancer) Sep 23, 2026 9:45 AM ET ###### [From Lumber to Lifelines: Aflac Employees Help Ensure No Child Sleeps on the Floor](/news/lumber-lifelines-aflac-employees-help-ensure-no-child-sleeps-floor) Sep 10, 2026 2:05 PM ET ###### [CyberInspire-ing the Next Generation: Why the Future of Cybersecurity Starts Earlier Than We Think](/news/cyberinspire-ing-next-generation-why-future-cybersecurity-starts-earlier-we-think) Aug 28, 2026 9:00 AM ET ###### [Every Ring Echoes Here, Too](/news/every-ring-echoes-here-too) Aug 13, 2026 12:30 PM ET ###### [Aflac Leadership Development Experts Volunteer for United Way, Helping Their Employees Identify Strengths and Build Confidence](/news/aflac-leadership-development-experts-volunteer-united-way-helping-their-employees-identify) Aug 6, 2026 10:30 AM ET ###### [Summer Break 2026: A Thoughtful Traveler’s Guide to Staying Safe, Packed and Ready for Adventure](/news/summer-break-2026-thoughtful-travelers-guide-staying-safe-packed-and-ready-adventure) Jul 31, 2026 9:00 AM ET ###### [A Night of Joy and Resilience: Aflac’s 2026 Ballpark Tradition Brings Families Together](/news/night-joy-and-resilience-aflacs-2026-ballpark-tradition-brings-families-together) Jul 15, 2026 9:00 AM ET