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 [Philanthropy & Cause Initiatives](/CSR-News/philanthropy-cause-initiatives)

 # Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

 

##### CauseTalk Radio | Episode 207 - Premiered March 21, 2017 

 

 

 May 5, 2017 9:25 AM ET

  Campaign:  [Duckprints Done Right](/news/campaign/duckprints-done-right)  ![](https://3blaws.s3.amazonaws.com/styles/carousel_2x/s3/images/static1.squarespace_0.jpg "PHOTO CREDIT: www.selfishgiving.com") PHOTO CREDIT: www.selfishgiving.com 

 

[As featured on CauseTalk Radio podcast episode 207 - listen here ](https://www.selfishgiving.com/blog/aflac-duckprints)

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company's Duckprints campaign to fight childhood cancer.

One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million.

All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions.

[Read the highlights & listen to podcast hosted by www.selfishgiving.com](https://www.selfishgiving.com/blog/aflac-duckprints)



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/4C_pos_Aflac_Logo.png)](/profiles/aflac-incorporated)

 



 

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