- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=AEG Presents’ Zipangu Festival Showcases Upcycled Denim Collaboration Focused on Cultural Expression and Sustainable Design https://www.3blmedia.com/markdownify/node/1313561?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/1313561?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/1313561?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=AEG Presents’ Zipangu Festival Showcases Upcycled Denim Collaboration Focused on Cultural Expression and Sustainable Design &body=ESG News from AEG https://www.3blmedia.com/markdownify/node/1313561?absolute=1 "Share via email") [Responsible Production & the Circular Economy](/categories/responsible-production-circular-economy) # AEG Presents’ Zipangu Festival Showcases Upcycled Denim Collaboration Focused on Cultural Expression and Sustainable Design May 12, 2026 2:00 PM ET Campaign: [AEG's Commitment to Sustainable Operations](/news/campaign/aegs-commitment-sustainable-operations) ![Sung Kang leaning against a red sports car with pop-up headlights in a modern garage, wearing a dark jacket and loose-fit pants.](/sites/default/files/styles/carousel_2x/public/images/ForzaHorizonPassport_SungKang_Hero%20%281%29.jpg) At its inaugural Zipangu J-pop festival at the Rose Bowl Stadium, AEG Presents’ division Goldenvoice partnered with Sung Kang, Xbox and Los Angeles based design studio, UPRISERS LAB, to debut a limited-edition, upcycled denim jacket collaboration inspired by racing game, *Forza Horizon 6*. Unveiling to tens of thousands of fans on May 16, ahead of the *Forza Horizon 6* release on May 19, the denim jacket collection highlights a commitment to sustainable design and cultural storytelling. Each jacket is crafted from repurposed Japanese selvedge denim and integrates design elements such as cherry blossoms, Mount Fuji and Japanese automotive motifs, bridging heritage, creativity and contemporary fandom. The use of upcycled materials reflects an intentional effort to extend product life cycles and reduce material waste. Traditional techniques such as sashiko stitching, which are historically used to reinforce and repair garments, further underscores a design philosophy centered on durability, craftsmanship and responsible material use. By translating a digital gaming experience into a tangible, thoughtfully designed product, the collaboration creates a meaningful connection between fans, cultural heritage and sustainability. It also demonstrates how brand partnerships can integrate environmentally conscious practices into merchandise design without compromising creativity or fan engagement. This initiative underscores AEG Presents broader commitment to fostering cross-cultural connection while advancing more sustainable approaches to design and production across its live entertainment platform. [![AEG logo](/sites/default/files/Clients/AEG_LOGO.jpg)](/profiles/about-aeg) ### More from AEG ###### [LA Kings Partner With SuperFd to Celebrate Nurses During National Nurses Appreciation Week](/news/la-kings-partner-superfd-celebrate-nurses-during-national-nurses-appreciation-week) May 12, 2026 8:10 AM ET ###### [AEG and Pizza City Fest Donate $10,000 to the Culinary Careers Program During Fourth Annual Pizza City Fest at L.A. LIVE](/news/aeg-and-pizza-city-fest-donate-10000-culinary-careers-program-during-fourth-annual-pizza-city) Apr 28, 2026 10:00 AM ET ###### [LA Galaxy and Heal the Bay Team Up for MLS ‘Greener Goals’ to Protect Southern California Coastline](/news/la-galaxy-and-heal-bay-team-mls-greener-goals-protect-southern-california-coastline) Apr 23, 2026 10:00 AM ET ###### [AEG Presents and Goldenvoice Spotlight Careers in Live Entertainment at Coachella Valley Music and Arts Festival](/news/aeg-presents-and-goldenvoice-spotlight-careers-live-entertainment-coachella-valley-music-and) Apr 22, 2026 10:00 AM ET ###### [LA Galaxy and City National Bank Expand Wildfire Recovery Efforts With New Mini-Pitch for Pasadena Youth](/news/la-galaxy-and-city-national-bank-expand-wildfire-recovery-efforts-new-mini-pitch-pasadena) Apr 16, 2026 3:40 PM ET ###### [LA Galaxy and Landon Donovan Unveil Mini Pitch to Expand Youth Soccer Access in Pico Rivera](/news/la-galaxy-and-landon-donovan-unveil-mini-pitch-expand-youth-soccer-access-pico-rivera) Apr 8, 2026 4:05 PM ET ###### [LA Galaxy and Dignity Health Sports Park Welcome Families for 18th Annual Easter Egg Hunt](/news/la-galaxy-and-dignity-health-sports-park-welcome-families-18th-annual-easter-egg-hunt) Apr 6, 2026 2:45 PM ET ###### [AEG Partners With Girl Scouts of Greater Los Angeles to Inspire the Next Generation of Leaders](/news/aeg-partners-girl-scouts-greater-los-angeles-inspire-next-generation-leaders) Mar 27, 2026 2:40 PM ET