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Sep 16, 2024 4:00 PM ET NEW YORK, September 16, 2024 /3BL/ - NBCUniversal’s acclaimed PSA campaign, [*The More You Know*](https://www.themoreyouknow.com/)*,* unveiled fresh content today, celebrating 35 years of spotlighting timely and relevant issues for consumers. This year’s campaign features talent from across NBCU’s portfolio, including NBC, Peacock, NBCUniversal News Group, and Universal Pictures, addressing the topics of mentorship, mental health, kindness, staying active, caregiving and voting. The suite of 19 PSAs and social videos will run across the platforms of Comcast and NBCUniversal. Notably, Cynthia Erivo and Ariana Grande from Universal Pictures’ *Wicked* will star in a PSA about the importance of sisterhood timed to the film’s theatrical release this Fall. Additionally, three voting-themed PSAs will debut for National Voter Registration Day tomorrow (September 17). “It is incredibly humbling to be a part of *The More You Know*’s family,” said Shanola Hampton, star of NBC’s *Found.* “I have gone from seeing these campaigns as a child, to lending my voice. As a mother raising kids in the world of technology, kindness spoke to me deeply. Think before you type.” The campaign also includes an in-depth conversation, now streaming on Peacock, about meaningful mentorship with stars of the Peacock original hit series *Bel-Air:* Jabari Banks (“Will”) and Adrian Holmes (“Uncle Phil”). The two actors discuss mentorship lessons they’ve learned in their off-camera professional lives and on-screen together portraying uncle and nephew. Banks and Holmes offer actionable insights on being a valuable mentor and gaining the most out of being a mentee, in addition to sharing behind-the-scenes moments from the show. “I have had amazing mentors in my life, including Adrian who I got to talk to about the importance of mentorship for this year's *The More You Know* campaign,” said Banks. “Mentorship and voting are two very important topics for me. I hope to encourage others to find a valuable mentor and show up at the polls.” The talent featured in the 35th year of *The More You Know* are: - Jabari Banks, Peacock’s “Bel-Air” - view [conversation](https://youtu.be/51ZbEo0vnEE) and [PSA](https://youtu.be/kNRWwUIGy2U) - Jason Beghe, NBC’s “Chicago P.D.” - view [social](https://youtu.be/zkJk0kSTMCI) - Jenna Bush Hager, Co-host, “TODAY with Hoda & Jenna” - view [PSA](https://youtu.be/blWtz9rnbpg) - Mehcad Brooks, NBC’s “Law & Order” - view [PSA](https://youtu.be/Swy88v4dKCs) - Alan Cumming, Host, Peacock’s “Traitors” - David Eigenberg, NBC’s “Chicago Fire” - view [PSA](https://youtu.be/DnQg6BshpWI) - Cynthia Erivo, Universal Pictures’ “Wicked” - Ariana Grande, Universal Pictures’ “Wicked” - David Alan Grier, NBC’s “St. Denis Medical” - view [PSA](https://youtu.be/DnQg6BshpWI) - Mark-Paul Gosselaar, NBC’s “Found” - view [PSA](https://youtu.be/OZq_X96nhBY) - Zuri Hall, Correspondent, “Access Hollywood”; Co-host, NBC’s “American Ninja Warrior” - view [PSA](https://youtu.be/btMS7GQ1N6c) - Shanola Hampton, NBC’s “Found” - view [PSA](https://youtu.be/wp-8Vj7E8Ck) - LaRoyce Hawkins, NBC’s “Chicago P.D.” - view [PSA](https://youtu.be/OZq_X96nhBY) - Maahra Hill, NBC’s “The Irrational” - view [PSA](https://youtu.be/blWtz9rnbpg) - Adrian Holmes, Peacock’s “Bel-Air” - view [conversation](https://youtu.be/51ZbEo0vnEE) and [PSA](https://youtu.be/QV2Y-VX5IZw) - Lester Holt, Anchor and Managing Editor, “NBC Nightly News”; Anchor, “Dateline NBC” - view [PSA](https://youtu.be/OZq_X96nhBY) - Matt Iseman, Co-host, NBC’s “American Ninja Warrior” - view [PSA](https://youtu.be/i5PeJxrP-As) - Kahyun Kim, NBC’s “St. Denis Medical” - view [PSA](https://youtu.be/blWtz9rnbpg) - Kaliko Kauahi, “NBC’s “St. Denis Medical” - view [PSA](https://youtu.be/Askit-WYmFg) - John Legend, NBC’s “The Voice” - view [PSA](https://youtu.be/HkiMfFAoqhw) - Tom Llamas, Anchor, NBC News NOW’s “Top Story” - view [PSA](https://youtu.be/blWtz9rnbpg) - Mayan Lopez, NBC’s “Lopez vs Lopez” - view [PSA](https://youtu.be/DnQg6BshpWI) - Wendie Malick, NBC’s “Night Court” - view [PSA](https://youtu.be/Askit-WYmFg) - Jesse L. Martin, NBC’s “The Irrational” - view [PSA](https://youtu.be/blWtz9rnbpg) - Miranda Rae Mayo, NBC’s “Chicago Fire” - view [social](https://youtu.be/zkJk0kSTMCI) - Wendi McLendon-Covey, NBC’s “St. Denis Medical” - view [PSA](https://youtu.be/0ESmqONHT94) - S. Epatha Merkerson, NBC’s “Chicago Med” - view [social](https://youtu.be/zkJk0kSTMCI) - Nyambi Nyambi, NBC’s “Night Court” - view [PSA](https://youtu.be/Askit-WYmFg) - Holly Peete, Peacock’s “Queens Court” - Rodney Peete, Peacock’s “Queens Court” - Tamberla Perry, NBC’s “Brilliant Minds” - view [PSA](https://youtu.be/OZq_X96nhBY) - Carl Quintanilla, Co-anchor, CNBC’s “Squawk on the Street” and “Money Movers” - view [PSA](https://youtu.be/OZq_X96nhBY) - Zachary Quinto, NBC’s “Brilliant Minds” - view [PSA](https://youtu.be/3pbls9cLuDs) - Melissa Rauch, NBC’s “Night Court” - view [PSA](https://youtu.be/DnQg6BshpWI) - Stephanie Ruhle, Host, MSNBC’s “The 11th Hour”; Senior Business Analyst, NBC News – view [PSA](https://youtu.be/DnQg6BshpWI) - Jessy Schram, NBC’s “Chicago Med” - view [PSA](https://youtu.be/Askit-WYmFg) - Reid Scott, NBC’s “Law & Order” - view [PSA](https://youtu.be/P84kEEMT-Ys) - Travina Springer, NBC’s “The Irrational” - view [PSA](https://youtu.be/DnQg6BshpWI) - Brian Sullivan, CNBC Anchor and Senior National Correspondent - view [PSA](https://youtu.be/Askit-WYmFg) - Allison Tolman, NBC’s “St. Denis Medical” - view [PSA](https://youtu.be/blWtz9rnbpg) “*The More You Know* has been a trusted resource for NBCUniversal’s viewers for 35 years,” said Hilary Smith, Executive Vice President, Corporate Social Responsibility, NBCUniversal. “Most of the topics addressed in this year’s campaign, from mentorship to kindness to caregiving, share a common theme around the importance of having a strong support system and helping others. We are so grateful to our talent who are doing an incredible community service by providing simple, yet impactful actions we all can take to improve our world.” About The More You Know For 35 years, *The More You Know* has been known for bringing important social issues to the forefront and addressing them in creative and inspiring ways. This cross-company initiative has featured three U.S. Presidents and First Ladies, medal-winning U.S. Olympians, as well as some of NBCUniversal’s star talent and journalists speaking about education, the environment, diversity, health, and civic engagement. The campaign has garnered more than fifty national awards including the prestigious Emmy and Peabody Awards and is ingrained in the pop-cultural zeitgeist with its immediately recognizable chime and star logo. To view the full slate of content and access resources on each topic, visit [www.TheMoreYouKnow.com](http://www.themoreyouknow.com/) About NBCUniversal NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit [www.nbcuniversal.com](https://www.nbcuniversal.com/) for more information. \# # # **Media Contacts** Gigi Koch NBCUniversal e: C: 202-579-6141 Liza Brecker NBCUniversal e: c: 914-574-7692 [![Comcast logo](/sites/default/files/2025-12/corporate_NewComcastLogo_16x9.png)](/profiles/comcast) ### More from Comcast ###### [NBCUniversal Local Impact Grants Return for 9th Consecutive Year to Provide $2.5 Million for Nonprofits in 2026](/news/nbcuniversal-local-impact-grants-return-9th-consecutive-year-provide-25-million-nonprofits) Mar 27, 2026 9:00 AM ET ###### [Comcast Makes $250,000 Investment in Mile High United Way’s 211 Help Center](/news/comcast-makes-250000-investment-mile-high-united-ways-211-help-center) Mar 26, 2026 9:00 AM ET ###### [Comcast and Seattle Sports Commission Bring Team USA Spirit to Veterans in Burien](/news/comcast-and-seattle-sports-commission-bring-team-usa-spirit-veterans-burien) Mar 25, 2026 9:00 AM ET ###### [Jacksonville Military Moms Receive Surprise Gifts at Golf‑Inspired Operation Shower](/news/jacksonville-military-moms-receive-surprise-gifts-golf-inspired-operation-shower) Mar 24, 2026 11:45 AM ET ###### [From Pitch to Possibilities: Leveraging Sports to Create Economic Mobility](/news/pitch-possibilities-leveraging-sports-create-economic-mobility) Mar 20, 2026 3:45 PM ET ###### [Comcast NBCUniversal, Telemundo Station Group Partner With Soccer Forward to Deliver $600,000 in Grants to Nonprofits in FIFA World Cup 2026™ Host Cities](/news/comcast-nbcuniversal-telemundo-station-group-partner-soccer-forward-deliver-600000-grants) Mar 12, 2026 11:30 AM ET ###### [Raising the American Flag With Team USA](/news/raising-american-flag-team-usa) Mar 9, 2026 3:40 PM ET ###### [Houston Nonprofit Gives Free Xfinity Internet Service to Thousands of Families in Three U.S. Cities](/news/houston-nonprofit-gives-free-xfinity-internet-service-thousands-families-three-us-cities) Mar 4, 2026 9:00 AM ET