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 [Corporate Responsibility](/categories/corporate-responsibility)

 # 3BL Forum: New Report Shows Gen Z Is Ready to Change the World

 


 

 Nov 1, 2019 2:05 PM ET

  Campaign:  [Timberland’s Overall CSR Commitment](/news/campaign/timberlands-overall-csr-commitment)  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/gen_z_porter_novelli_square_1786772152.jpg "Image credit: David Sager/Unsplash")

 Image credit: David Sager/Unsplash 

 

[Originally published on TriplePundit](https://www.triplepundit.com/story/2019/3bl-forum-new-report-shows-gen-z-ready-change-world/85451)

**Timberland campaign seeks engagement with Gen Z**

[Timberland ](https://www.timberland.com/nature-needs-heroes.html)is one company counting on Gen Z to help it change the world. The outdoor outfitter recently launched its [Nature Needs Heroes](https://www.timberland.com/nature-needs-heroes.html) campaign to inspire a greening movement among consumers.

“Our heroes are a community of open-minded and multi-generational ‘changemakers,’ people who devote their talents to making a difference, committed together to building a better future for the environment and the people who live in it," the company explains on its [website](https://www.timberland.com/nature-needs-heroes.html). "We’ll lead this charge with action and doing, not just talk.”

“The campaign is a call-to-action to engage people in small, everyday actions that make a difference and help forward a greener world,”[ Atlanta McIlwraith](https://www.timberland.com/responsibility/stories/timberland-earthkeepers-spotlight-atlanta-mcilwraith.html), senior manager of community engagement and communication at Timberland, shared during 3BL Forum. "The small actions add up, and as many people do small actions, you get a movement—and it is movements that change the world."

McIlwraith believes that Gen Zers want companies to market *with* them, not *at* them.

[**Read more here**](https://www.triplepundit.com/story/2019/3bl-forum-new-report-shows-gen-z-ready-change-world/85451)



 

 

 

 

 

 

 

 [![](/sites/default/files/Clients/TBL_Logo_black.jpg)](/profiles/timberland)

 

 

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