- link Copy URL - [ Share on X ](https://twitter.com/intent/tweet?text=3 Questions Marketers Should Ask Before Investing in AI https://www.3blmedia.com/markdownify/node/78306?absolute=1&via=3blnews "Share on X") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/78306?absolute=1 "Share on Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/78306?absolute=1 "Share on Facebook") - [ email Share via email ](mailto:?subject=3 Questions Marketers Should Ask Before Investing in AI&body=ESG News from Bloomberg https://www.3blmedia.com/markdownify/node/78306?absolute=1 "Share via email") [AI & Technology](/categories/ai-technology) # 3 Questions Marketers Should Ask Before Investing in AI Jan 25, 2017 4:35 PM ET Campaign: [Bloomberg: Philanthropy & Engagement](/news/campaign/bloomberg-philanthropy-engagement) [Originally posted on Venture Beat.](http://venturebeat.com/2017/01/19/3-questions-marketers-should-ask-before-investing-in-ai/view-all/) The advent of [artificial intelligence](http://venturebeat.com/2016/12/09/15-tech-trends-in-autonomous-cars-artificial-intelligence-and-machine-learning-for-2017/) (AI) might have many marketing execs rolling their eyes and saying “Not again!” As they well know, too often, marketing decisions come down to a guessing game. Marketing automation and analytics software can help, but the testing and measuring tools they offer only generate insights after the fact. And then there’s the meta-decision: How do you know which marketing technology will actually deliver actionable results? Artificial intelligence technology can improve your decision-making and budgeting abilities. The question is where to apply AI and how. You don’t want to fall into the same guessing game about which areas of your marketing tech stack would most benefit from the application of AI. That just moves the guesswork from one area to a different, even harder to understand one. Suddenly you’ve got a meta-meta-problem. [Click here to continue reading.](http://venturebeat.com/2017/01/19/3-questions-marketers-should-ask-before-investing-in-ai/view-all/) [![](/sites/default/files/Clients/updatedlogoBBGBlck.png)](/profiles/bloomberg) ### More from Bloomberg ###### [Companies With Gender Diverse Boards Deliver 2–5% Higher Annual Returns Than Companies With Fewer Women, Finds Bloomberg Intelligence](/news/companies-gender-diverse-boards-deliver-2-5-higher-annual-returns-companies-fewer-women-finds) Oct 23, 2024 9:30 AM ET ###### [Bloomberg Named a Leader in Climate Financial Data and Analytics in Report by Independent Research Firm](/news/bloomberg-named-leader-climate-financial-data-and-analytics-report-independent-research-firm) Oct 22, 2024 9:00 AM ET ###### [Bloomberg Launches Solution to Help Investors Assess Their Exposure to Nature and Biodiversity-Related Risks](/news/bloomberg-launches-solution-help-investors-assess-their-exposure-nature-and-biodiversity) Oct 18, 2024 1:30 PM ET ###### [Public Research for Climate Action](/news/public-research-climate-action) Sep 26, 2024 4:00 PM ET ###### [Bloomberg Expands Climate Solutions To Enhance Corporate Transition Risk Assessments and Help Firms Align Portfolios With Their Net Zero Targets](/news/bloomberg-expands-climate-solutions-enhance-corporate-transition-risk-assessments-and-help) Sep 20, 2024 3:30 PM ET ###### [EDP Renewables to Supply Clean Electricity to Bloomberg in Innovative Long-Term Contract](/news/edp-renewables-supply-clean-electricity-bloomberg-innovative-long-term-contract) Sep 13, 2024 11:30 AM ET ###### [Bloomberg Named a Leader in ESG Data and Analytics in Report by Independent Research Firm](/news/bloomberg-named-leader-esg-data-and-analytics-report-independent-research-firm) Aug 19, 2024 6:15 PM ET ###### [Net-Zero Window Closing but Still Time To Get on Track](/news/net-zero-window-closing-still-time-get-track) Aug 8, 2024 9:00 AM ET