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 [Environment](/categories/environment)

 # 2012 Cone Green Gap Trend Tracker Webinar

 


 

 Apr 4, 2012 7:45 PM ET

  Campaign:  [2012 Cone Green Gap Trend Tracker](/news/campaign/2012-cone-green-gap-trend-tracker)  ![](https://3blcdn.com/styles/carousel_2x/s3/2026-08/4-2-2012%204-28-49%20PM_1786983300.jpg)

 

Join Cone Communications for a [FREE webinar](https://www3.gotomeeting.com/register/849287902) on April 11, 2012 from 2:00-3:00 p.m. EDT to discuss the findings of the [2012 Cone Green Gap Trend Tracker](http://www.coneinc.com/2012greengaptrendtracker). For the third time, the trend tracker examines consumers’ perceptions of green marketing messages, unearthing insights all companies need to know.  
  
The webinar will cover:  
• The gap between consumer perception and environmental reality  
• The marketing approaches that are most influential in consumer environmental purchase decisions  
• Ways companies can provide clarity to environmental marketing messages  
• Barriers and motivators that are preventing or driving environmental purchases  
  
Speakers:  
  
Jonathan Yohannan, Executive Vice President, Corporate Responsibility, Cone Communications  
  
Liz Gorman, Senior Vice President, Corporate Responsibility, Cone Communications

**To register for this free webinar, please click [here](https://www3.gotomeeting.com/register/849287902).**



 

 

 

 

 

 

 

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