- link Copy Url - [ Share on twitter ](https://twitter.com/intent/tweet?text=2012 Cause Marketing Forum Conference - An Interview with Blair Cobb, Director of Cause Marketing at AOL https://www.3blmedia.com/markdownify/node/27850?absolute=1&via=3blnews "link to 3 B L Media's Twitter") - [ Share on linkedin ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.3blmedia.com/markdownify/node/27850?absolute=1 "link to 3 B L Media's Linkedin") - [ Share on facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.3blmedia.com/markdownify/node/27850?absolute=1 "link to 3 B L Media's Facebook") - [ email Share via email ](mailto:?subject=2012 Cause Marketing Forum Conference - An Interview with Blair Cobb, Director of Cause Marketing at AOL&body=ESG News from The Cause Marketing Forum https://www.3blmedia.com/markdownify/node/27850?absolute=1 "Share via email") [Events, Media & Communications](/CSR-News/events-media-communications) # 2012 Cause Marketing Forum Conference - An Interview with Blair Cobb, Director of Cause Marketing at AOL Jun 12, 2012 2:30 PM ET Campaign: [Cause Marketing Forum 2012 10th Anniversary Conference](/news/campaign/cause-marketing-forum-2012-10th-anniversary-conference) ![](https://3blaws.s3.amazonaws.com/videos/thumbnails/68247/thumbnail-68247_0003.png) ▶ Video (3BL Media) Blair Cobb, Director of Cause Marketing at AOL sat down for an interview at the 2012 Cause Marketing Forum Conference, which took place May 30th and 31st in Chicago, IL. The annual [Cause Marketing Forum](http://www.causemarketingforum.com/cmf12) is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR) efforts. Appropriate for both novice and seasoned cause marketers, the annual Cause Marketing Forum covers a wide range of topics featuring expert cause marketing speakers and discussion group leaders. More than 500 attendees gained insight from marketing and corporate social responsibility professionals from Zynga, Procter & Gamble, Campbell’s Soup Company, Whirlpool, ANN Inc., Yum! Brands, The Coca-Cola Company, AOL/Huffington Post Media Group and other companies. Nonprofit speakers included representatives from U.S. Fund for UNICEF, Susan G. Komen for the Cure, KaBOOM!, ACCION, World Wildlife Fund, [DoSomething.org](http://dosomething.org/), March of Dimes, Adopt a Clasroom and others. **Cause Marketing Forum, Inc.**, producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards, helps business and nonprofit executives succeed together by providing access to practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work. A wealth of information on cause marketing and CMF’s offerings can be found at [www.causemarketingforum.com](http://www.causemarketingforum.com/) **Contact** David Hessekiel +1 (914) 921-3914 Cause Marketing Forum [![](/sites/default/files/Clients/cause_marketing_logo.gif)](/profiles/cause-marketing-forum) ### More from The Cause Marketing Forum ###### [What HP, Groupon, DICK’s Sporting Goods and New Balance Have in Common](/news/what-hp-groupon-dicks-sporting-goods-and-new-balance-have-common) Nov 19, 2015 6:45 AM ET ###### [Canada’s Top Retailers Raising Funds and Consumer Engagement at the Till](/news/canadas-top-retailers-raising-funds-and-consumer-engagement-till) Oct 15, 2015 12:35 PM ET ###### [2015 Halo Awards Honor Efforts that Do Well by Doing Good](/news/2015-halo-awards-honor-efforts-do-well-doing-good) May 28, 2015 3:45 PM ET ###### [Meet America's Newest Checkout Charity Champions™](/news/meet-americas-newest-checkout-charity-championstm) May 28, 2015 3:30 PM ET ###### [From SXSW to CMF2015 >> A Video Message from the United Nations Foundation's Aaron Sherinian](/news/sxsw-cmf2015-video-message-united-nations-foundations-aaron-sherinian) Mar 24, 2015 2:00 PM ET ###### [Finalists Named in 2015 Cause Marketing Halo Awards](/news/finalists-named-2015-cause-marketing-halo-awards) Feb 3, 2015 6:30 AM ET ###### [CVS Health and United Nations Foundation Earn Top Honors for Cause Marketing Best Practices](/news/cvs-health-and-united-nations-foundation-earn-top-honors-cause-marketing-best-practices) Jan 6, 2015 6:45 AM ET ###### [Save 20% When You Pre-Register for 2015 Cause Marketing Forum](/news/save-20-when-you-pre-register-2015-cause-marketing-forum) Dec 17, 2014 10:35 AM ET