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 # 2011 Business Planning: Where Will Your Business Plan Take You?

 

##### Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

 

 

 Oct 1, 2010 2:00 PM ET

  

[Taiga Company Blog](http://blog.taigacompany.com/blog/taiga-company/0/0/2011-business-planning-where-will-your-business-plan-take-you)

A business plan is a map that leads an organization on one of an endless number of possible journeys. It provides a common understanding to internal stakeholders and is a [communication](http://blog.taigacompany.com/blog/taiga-company/0/0/communication-bridging-the-business-sustainability-gap) tool to the external world of company’s values, goals, and business sustainability strategies. So what is your plan saying and where will it ultimately take you?

In today’s complex economic climate, companies are redefining traditional business goals to include a broader definition of business [sustainability](http://blog.taigacompany.com/blog/taiga-company/0/0/business-sustainability-a-merging-of-multiple-conversations). Economic objectives are merging equally with environmental and social measures to deliver a more sustainable business future. 

 

Now is the perfect time to revisit your business plan and make changes for a new business environment. As sustainability consultant to small and growing businesses, I advise my clients to develop a business plan with sustainability concepts in mind. [**Click here to continue reading**](http://blog.taigacompany.com/blog/taiga-company/0/0/2011-business-planning-where-will-your-business-plan-take-you).

 

*Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world.* [*Taiga Company*](http://taigacompany.com/) *seeks to be the "oxygen for your business".*



TAIGA9118



 

 

 

 

 

 

 

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