Mar 15, 2011 12:00 PM ET -
Happily for society, giving back is more important now than ever; the corollary is that people have greater expectations of companies to help them give back, both as consumers and as employees. A growing number of companies, aware of the link between workplace giving and employee engagement, have a heightened interest in employee giving programs. Despite this increased demand, the employee element of corporate giving often lags in attention and innovation behind the focus given to the community and consumer-facing aspects of corporate philanthropy.
In part one of this article, we looked at three common challenges of current workplace giving programs. Today, we'll highlight the remaining four challenges and invite you to stay tuned for our next post, where we’ll focus on 10 Steps to the New Workplace Giving: an approach to realize better returns from your employee giving and volunteering programs.
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