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3BL Blog

Celebrating CSR at the 2015 CSR-Nonprofit PR Awards

3BL Media joined the celebration of the most successful CSR initiatives at the PR News 2015 CSR-Nonprofit PR Awards. The event, held at the National Press Club in Washington, D.C., on March 12, 2015, highlighted brands and agencies that reached incredible goals and demonstrated an understanding of the power corporate social responsibility holds, as well as the year’s top

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  • Read more about Celebrating CSR at the 2015 CSR-Nonprofit PR Awards
  • Karla Santiago's blog

6 Sustainability Managers Tell You What Makes a Good CSR Report

During our Materiality Interview Series, we had the chance to exchange with several Sustainability Managers whose impressive work has been highlighted in our Materiality Matrices e-book. We asked them several questions about their day-to-day missions, the concrete...

  • Read more about 6 Sustainability Managers Tell You What Makes a Good CSR Report
  • Marion Dupont's blog

Plight of the Unbanked Women in Emerging Markets is Focus of Visa

While there are Chase, TD Bank and Citi branches on virtually every corner in Manhattan, attendees at a United Nations women’s empowerment conference today in New York are being reminded that 2.5 billion people are still unbanked.

The topic of financial inclusion is a theme at the U.S. Chamber of Commerce Foundation’s International Women’s Day Forum.  Several hundred corporate, non-profit and CSR professionals are attending the event.

Douglas Sabo, vice president and head of global corporate philanthropy and responsibility for Visa, said the...

  • Read more about Plight of the Unbanked Women in Emerging Markets is Focus of Visa
  • Dave Armon's blog

#HerDay2015 (Or why this man has a 'Maiden' name)

In celebration of International Women’s Day, let me tell my story of why I changed my name when I got married. By the way, I’m going to use the ‘F’ word.

Actually, I’m not going to tell much of the story beyond the headlines (you can read a more detailed version on a friend’s blog...

  • Read more about #HerDay2015 (Or why this man has a 'Maiden' name)
  • Dwayne Baraka's blog

Hashtag Campaign Guide

Whether you are new to Twitter, or an early adopter, Twitter chats and #hashtag campaigns are two great ways to be active on the social network to engage in great conversations with CSR and sustainability professionals, academics, experts and others. Both of these events happen entirely on Twitter, linked with a simple #hashtag, to keep the conversations connected.

  • Read more about Hashtag Campaign Guide
  • Suzanne Madore's blog

Sustainability communications: from the board room to CMO

Ben Cohen and Jerry Greenfield were poster children for corporate social responsibility (CSR) for lots of reasons. The one I remember is brownies.

I shunned other brands for years because Ben & Jerry’s Chocolate Fudge Brownie ice cream used brownies from Greyston’s Bakery in Yonkers, N.Y., a charity that hired needy men and women....

  • Read more about Sustainability communications: from the board room to CMO
  • Dave Armon's blog

Corporate Speak

Like most of you, I’m often asked what I do for a living.  Do you dread this question as much as I do? I’m deeply passionate about this field and continue to trumpet the important role CSR plays in shaping modern society. However, despite the constant refining of my elevator speech over the years, it seems like an unwieldy concept for some to grasp.

My latest encounter was unavoidable. So began another attempt to explain corporate responsibility and how ACCP supports executives in their efforts to strategically align CSR with their companies’ business priorities. As if on cue, what...

  • Read more about Corporate Speak
  • accp's blog

Everyday Opportunities for Lifelong Learning

“I will prepare and some day my chance will come.” – Abraham Lincoln

February 12 marked what would have been the 206th birthday of Abraham Lincoln. While his legacy is defined as the President who saved the Union and freed the slaves, what was it in the man himself that enabled him to achieve what, at the time, was a seemingly impossible task?

There are countless books and articles written about Abraham Lincoln. He has been studied for his political acumen, his leadership, his military strategy and his humanity. He is hailed by most as a great American...

  • Read more about Everyday Opportunities for Lifelong Learning
  • accp's blog

Some Reason for Optimism on Climate Change

Not since the ill-fated UN climate talks in Copenhagen in 2009 has there been as much optimism as there is now about curbing the risks of climate change. Government negotiators converged this week in Lima, Peru, to lay the foundation for a possible global climate agreement next year in Paris. Veteran reporter Andrew Revkin has a typically ...

  • Read more about Some Reason for Optimism on Climate Change
  • Marc Gunther's blog

Can Social Media Makes Employees More Productive?

Does Social Media Make Workers More Productive?  According to a study from McKinsey Global Institute (MGI), there is a great deal of potential value in using social media “to enhance communications, knowledge sharing, and collaboration within and across enterprises.”

In other words, if employees can access Facebook and Twitter at work, a small amount of time may be lost or wasted, but the overall effect on productivity provides more gains than losses. In fact, MGI estimates that by fully implementing social technologies, companies have an opportunity to raise the productivity of...

  • Read more about Can Social Media Makes Employees More Productive?
  • Julie Urlaub's blog

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