Does Social Media Make Workers More Productive? According to a study from McKinsey Global Institute (MGI), there is a great deal of potential value in using social media “to enhance communications, knowledge sharing, and collaboration within and across enterprises.”
In other words, if employees can access Facebook and Twitter at work, a small amount of time may be lost or wasted, but the overall effect on productivity provides more gains than losses. In fact, MGI estimates that by fully implementing social technologies, companies have an opportunity to raise the productivity of...