3BL Blog

The mechanics of corporate disclosure were a big part of my two decades on the management team of a commercial newswire service. 

As the biggest distributor of earnings releases and other time-sensitive data, our team worked with CFOs, Investor Relations and Corporate Communications to quench an insatiable thirst from stakeholders for market-moving financial information.

Fast forward to 2016 and we’re seeing thousands of companies providing varying levels of voluntary sustainability reporting and healthy respect for the handful of stock changes that are starting to mandate...

CEOs need to ramp up communications about environmental, social and governance (ESG) issues even when Wall Street is more concerned with short-term financial performance like earnings per share (EPS), according to a new report from the Conference Board.

While acknowledging that reporting about sustainability is at an all-time high, the failure of the investment community to engage can be remedied if CEOs take the lead, maintains Thomas Singer, principal researcher in corporate leadership at the Conference Board.

“In addition to incorporating sustainability into annual...

Staying ahead of the curve and in the know isn’t optional for world-class marketers.  It’s the reason brain trusts like the Cause Marketing Forum fill massive hotel ball rooms with corporate CMOs, nonprofits and communicators eager to create the next movement that awes consumers and changes the world for the better.

In the traditional realm of social responsibility, few brands connect business with social impact better than JetBlue.

“Inspiring humanity goes a long way. Whether it’s donations or volunteer hours, we strive to make sure it all counts,” Mike Elliott, JetBlue’s...

Mining for the next big idea is constantly underway in marketing departments across the world. In today’s content marketing world, the next killer concept has to be better than a catchy slogan and a viral video.

As corporate social responsibility and cause-awareness continue to grow within the marketing world, some brands struggle to bring together the product and the cause seamlessly, according to brand and non-profit experts gathering at the annual Cause Marketing...