“Where Wingtips and Birkenstocks Meet” A Million Dollar Boost for Social Enterprise at Georgetown’s McDonough School of Business
“Not so long ago, social enterprise was relatively unheard of in corporate America or in business school. The two were as different as Birkenstocks and wingtips, and if they mingled at all, it was perhaps a goodwill gesture from the corporate side with a few zeroes at the end. But today, the two cultures are coming together in a union that has proved advantageous for both.”
– Melanie D.G. Kaplan, Georgetown Business Magazine, Spring 2010
And now, fueled by both a $1 million donation from the Bank of America Foundation to Georgetown’s new Global Social Enterprise Initiative and the strong leadership of Professor Bill Novelli, students will be better prepared to take their business skills and infuse them with the latest thinking in best practices for social enterprises.
This story hits close to home for me for two reasons.
As a Georgetown MBA grad, I remember the days when “Beltway Bandit” consulting jobs were among the most sought after jobs for newly minted MBAs.Social enterprise wasn’t even a buzzword, it was an unknown. Alternative energy? What was that?
The 4GreenPs Blog looks at corporate social responsibility and sustainability communications from a marketer's vantagepoint.