Jump to navigation
  • News Feed
  • Services
    • 3BL Professional
    • Sponsored Series
    • 3BL CSRwire
    • ReportAlert
    • Green Bond Alert
    • Special Announcement
    • Custom Webcasts
  • Community
    • TriplePundit
    • 3BL Forum
    • CEO of the Year Awards
    • 100 Best Corporate Citizens
  • About
    • Who We Are
    • Contact Us
  • Subscribe
  • Search
  • News Feed
  • Services
    • 3BL Professional
    • Sponsored Series
    • 3BL CSRwire
    • ReportAlert
    • Green Bond Alert
    • Special Announcement
    • Custom Webcasts
  • Community
    • TriplePundit
    • 3BL Forum
    • CEO of the Year Awards
    • 100 Best Corporate Citizens
  • About
    • Who We Are
    • Contact Us
  • Subscribe
  • Search

Search form

Header Nav

  • Login

Part II of the Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011

Part II of the Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011
Lynn Anne Miller
Monday, Feb 7th, 2011

(Read Part I, Top Sustainability & CSR Trends).

At the intersection of marketing and sustainability, the most exciting trends continue in the online space. Businesses are realizing that the online “green” community is growing, active and influential. And  2011 marketing trends surveys forecast increases in online investment.   What can we hope to see as a result?

II. Top Online / Social Media Marketing Trends for 2011:

1. Pharma in Social

Some may wonder why speculation that pharmaceutical companies will fully embrace social media this year should have any bearing on “green” brands.  Quite simply, it’s because of the analytical marketing heft that differentiates pharmaceutical marketing from most other consumer brand marketers. With years of R&D spending on the line, intense regulatory scrutiny, and just one shot at launching The Next Big Drug, pharmaceutical marketing is arguably the most sophisticated consumer marketing practice area. When Big Pharma dips its toes into social media this year, the pharmaceutical industry will bring its disciplined analyses and multi-million dollar launch budgets to bear – causing huge ripple effects for all social media practitioners, particularly in the area of measurement.  Any doubts that pharmaceutical marketers will embrace social? Take a look at the FDA’s seven twitter accounts.  And watch the rush to market when the FDA finally issues its long awaited social media guidance (expected later this quarter).

2. Rise of Customer Integration Into Social Media

For a set of tools that are supposed to be all about a “customer conversation,”  it’s amazing how much of social media is really just a roll of the dice…(or a click of the mouse).  The fact is, Big Brands have no idea if they’re inviting actual customers to their blogger events — or simply the loudest voices in the Blogosphere. 

continue reading 

The 4GreenPs Blog looks at corporate social responsibility and sustainability communications from a marketer's vantagepoint.

  • Lynn Anne Miller's blog

CSR Bloggers

Alice Korngold - Korngold Consulting

Andrea Learned - Learned On

Benjamin Comer - Pharma Executive

Beth Bengston - Hale Advisors

Celesa Horvath - Making Sense of Responsibility

Chris Jarvis - Realized Worth

David Chase - Forbes

David Connor - Coethica

David Williams - Health Business Blog

Dorothy Davis - All Energy All the Time

Dr. Scott M. Shemwell - Governing Energy

Elaine Cohen - CSR Reporting

Future 500

James Epstein-Reeves - Citizen Polity

Joe Waters - Selfish Giving

Julie Urlaub - Taiga Company

Kate Olsen - Companies for Good

Marc Gunther - Green Biz

Marcy Murninghan - Murninghan Post

Matthew Rochte - Opportunity Sustainability

Maxwell Drommond International - Human Capital: A Global Perspective

Megan Strand - Cause Marketing Forum

Monika Mitchell - Good-B

Paul Klein - Forbes

Stephen Heiser - Nuclear Knowledge

Tracy Lloyd - Emotive Brand

Wayne Visser - CSR International

Will Henley - Responsibility Inc.

© 3BL MEDIA, LLC

  • Privacy Policy
  • Terms of Use
  • Site Map
3BL Media, LLC
136 West St Ste 104
Northampton, MA 01060
  • Contact Us
  • About Us

Find Us on Social

Latest from Leading Brands

  • 3BL Professional
  • 3BL CSRwire
  • 3BL ReportAlert

Editorial & Leadership

  • TriplePundit
  • 3BL Forum
  • 100 Best Corporate Citizens