Jump to navigation
  • News Feed
  • Services
    • 3BL Professional
    • Sponsored Series
    • 3BL CSRwire
    • ReportAlert
    • Green Bond Alert
    • Special Announcement
    • Custom Webcasts
  • Community
    • TriplePundit
    • 3BL Forum
    • CEO of the Year Awards
    • 100 Best Corporate Citizens
  • About
    • Who We Are
    • Contact Us
  • Subscribe
  • Search
  • News Feed
  • Services
    • 3BL Professional
    • Sponsored Series
    • 3BL CSRwire
    • ReportAlert
    • Green Bond Alert
    • Special Announcement
    • Custom Webcasts
  • Community
    • TriplePundit
    • 3BL Forum
    • CEO of the Year Awards
    • 100 Best Corporate Citizens
  • About
    • Who We Are
    • Contact Us
  • Subscribe
  • Search

Search form

Header Nav

  • Login

Pizza Chain Uses Co-Marketing to Raise Funds for Causes

Pizza Chain Uses Co-Marketing to Raise Funds for Causes
Joe Waters
Friday, Mar 11th, 2011

For 33 years Papa Gino’s and its sister company D’angelo have been raising money a buck at a time for Easter Seals and The Genesis Fund.

What always distinguished this point-of-sale program from any other is that Papa Gino’s andD’Angelo didn’t use a traditional pinup. They chose a coupon book.

I’ve been buying the coupon book for years! I remember that it always had money-saving coupons for the two restaurants.

This year I noticed the pizza and sub chain added coupons from other businesses: Showcase Cinemas, Boston Red Sox, AAA, Battleship Cove, Modell’s, Boston Duck Tours, iPartyand The New England Revolution.

I’m a big fan of co-marketing with cause marketing. We’ve used the strategy ourselves. It adds value for the customer at the register and entrepreneurial causes can use co-marketing to recruit additional partners and raise money.

continue reading Selfish Giving 

Joe Waters blogs on cause marketing at Selfishgiving.com. He is the co-author of Cause Marketing for Dummies (July, 2011).

  • Joe Waters's blog

CSR Bloggers

Alice Korngold - Korngold Consulting

Andrea Learned - Learned On

Benjamin Comer - Pharma Executive

Beth Bengston - Hale Advisors

Celesa Horvath - Making Sense of Responsibility

Chris Jarvis - Realized Worth

David Chase - Forbes

David Connor - Coethica

David Williams - Health Business Blog

Dorothy Davis - All Energy All the Time

Dr. Scott M. Shemwell - Governing Energy

Elaine Cohen - CSR Reporting

Future 500

James Epstein-Reeves - Citizen Polity

Joe Waters - Selfish Giving

Julie Urlaub - Taiga Company

Kate Olsen - Companies for Good

Marc Gunther - Green Biz

Marcy Murninghan - Murninghan Post

Matthew Rochte - Opportunity Sustainability

Maxwell Drommond International - Human Capital: A Global Perspective

Megan Strand - Cause Marketing Forum

Monika Mitchell - Good-B

Paul Klein - Forbes

Stephen Heiser - Nuclear Knowledge

Tracy Lloyd - Emotive Brand

Wayne Visser - CSR International

Will Henley - Responsibility Inc.

© 3BL MEDIA, LLC

  • Privacy Policy
  • Terms of Use
  • Site Map
3BL Media, LLC
136 West St Ste 104
Northampton, MA 01060
  • Contact Us
  • About Us

Find Us on Social

Latest from Leading Brands

  • 3BL Professional
  • 3BL CSRwire
  • 3BL ReportAlert

Editorial & Leadership

  • TriplePundit
  • 3BL Forum
  • 100 Best Corporate Citizens