Suzanne Madore's blog

This past May, I attended the Social Media Tools Summit in Boston. This event got me thinking about social media tools and organization in a new way. I was also able to get first-hand insight into how these tools are constantly improving and what is inspiring these developments. Well, October is almost here which means the San Francisco version of this conference is just weeks away, October 27 & 28! 

I highly reccomend Social Tools Summit as it is truly different from all those other social media conferences. The focus is on the tools that ...

Hopefully there is someone on your team in charge of writing tweets to talk about your organization’s corporate social responsibility efforts. Ideally, this person also is well aware of hashtags and this post will give them a few ideas to keep striving for the perfect tweet. I stress the word striving here because social media is like a living creature, just when you think you have it figured out, it changes on you and adjustments will need to be made. If hashtags are still a foreign concept, this post will help with the translation.

Many communication pros still struggle...

First there was Bennifer. Then Kimye. Now, there’s Gwitter. Or should we call it Twoogle?

It’s finally happening. Social media and search engines have finally joined forces. Internet marketers have been talking about this for years. Sure, Bing and Facebook have been in cahoots for a while now but Bing gets a bad wrap as a never-used search engine. (Surprisingly 20-percent of the search market share is now attributed to Bing – a slow but steady gain.) Whether this pressure from a...

Visit the big Apple with @ASIMO http://youtu.be/FShZddlsjkA  What famous sites do you see? #ASIMO2015 #robotics - @3BLMedia (tweet)

Recently, Honda took its humanoid robot, ASIMO to the streets of New York City – a city of dreams. Since ASIMO’s introduction in 2000, Honda has made impressive advancements in robots, even inspiring technology improved to other products.  From the ability to climb stairs, balance on one leg and pour a cup of water, ASIMO innovators...

As one of the world’s largest brewers, HEINEKEN recognizes and embraces its responsibility to promote responsible water use and encourage others to do the same as part of its sustainability strategy ‘Brewing a Better World’ (BaBW). Aimed at advancing Water Stewardship, HEINEKEN recently announced a partnership with UNIDO to help support water sustainability in developing markets such as Algeria, Egypt, Ethiopia, Indonesia, Mexico, Nigeria and Tunisia.

BTW #HEINEKENBaBW 

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Whether you are new to Twitter, or an early adopter, Twitter chats and #hashtag campaigns are two great ways to be active on the social network to engage in great conversations with CSR and sustainability professionals, academics, experts and others. Both of these events happen entirely on Twitter, linked with a simple #hashtag, to keep the conversations connected.