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Suzanne Madore's blog

It's time for the Social Tools Summit in San Francisco, Oct 27 - 28

This past May, I attended the Social Media Tools Summit in Boston. This event got me thinking about social media tools and organization in a new way. I was also able to get first-hand insight into how these tools are constantly improving and what is inspiring these developments. Well, October is almost here which means the San Francisco version of this conference is just weeks away, October 27 & 28! 

I highly reccomend Social Tools Summit as it is truly different from all those other social media conferences. The focus is on the tools that ...

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Top Hashtags to Use for CSR & Sustainability Communication Pros

Not entirely sure what a hashtag is or how and why you should be using them in your tweets? Check out this blog post: The How’s and Why’s of Using Hashtags on Twitter. Once you have the basic understanding of hashtags down, it’s time to gwork towards selecting and using the best hashtags for your tweets.

Recommending hashtags is a task that ranges from simple to nearly impossible, but here are a few things to consider first:

  • What’s the main
  • ...
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The How’s and Why’s of Using Hashtags on Twitter: A Primer for CSR & Sustainability Communication Pros

Hopefully there is someone on your team in charge of writing tweets to talk about your organization’s corporate social responsibility efforts. Ideally, this person also is well aware of hashtags and this post will give them a few ideas to keep striving for the perfect tweet. I stress the word striving here because social media is like a living creature, just when you think you have it figured out, it changes on you and adjustments will need to be made. If hashtags are still a foreign concept, this post will help with the translation.

Many communication pros still struggle...

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The Evolution of Google+ Continues

Those of us working in CSR and sustainability communications know that getting content OUT into the world is only the beginning. We are constantly on the hunt to reach the right audience— those who are interested corporate social responsibility and will take action. Any opportunity to boost awareness, get the news read, inspire policy makers or improve search rankings —all while tracking results — is a worthy one. Google plays an enormous role in content discovery and when Google makes demands or gives advice, communicators listen.

Over four years ago, I anxiously awaited my invite...

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Google and Twitter Team Up and Change Search

First there was Bennifer. Then Kimye. Now, there’s Gwitter. Or should we call it Twoogle?

It’s finally happening. Social media and search engines have finally joined forces. Internet marketers have been talking about this for years. Sure, Bing and Facebook have been in cahoots for a while now but Bing gets a bad wrap as a never-used search engine. (Surprisingly 20-percent of the search market share is now attributed to Bing – a slow but steady gain.) Whether this pressure from a...

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Social Tools Summit Recap

As many of you may know, I attended the Social Media Tools Summit on May 12th, if not, check out my earlier blog post. I was excited to attend this event as I am a pretty big social media nerd and clients are constantly asking me about the tools that are out there and the value that they bring. I couldn’t miss the opportunity to attend, as here at 3BL Media, we know that CSR and sustainability stories are destined...

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#ASIMO2015 Recap: What Does a Humanoid Robot Do With a Day in NYC?

Visit the big Apple with @ASIMO http://youtu.be/FShZddlsjkA  What famous sites do you see? #ASIMO2015 #robotics - @3BLMedia (tweet)

Recently, Honda took its humanoid robot, ASIMO to the streets of New York City – a city of dreams. Since ASIMO’s introduction in 2000, Honda has made impressive advancements in robots, even inspiring technology improved to other products.  From the ability to climb stairs, balance on one leg and pour a cup of water, ASIMO innovators...

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May 12th Social Tools Summit, Join Us!

Each week, I am asked what social media tools we recommend at 3BL Media. This is a hard question for me to answer. There are SO MANY options out there.

I can only respond to these questions with more questions. I may suggest explore a tool here or there, but no response is definitive – you MUST get this tool! There are thousands of options – some claim to meet all of your needs, others are so specialized that it can be hard to imagine WHO finds the tool useful or who can afford such a solution.

On May 12th, I will be in Boston attending the Social Tools Summit conference....

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Twitter Chat Recap: #HEINEKENBaBW Protecting Our Water Resources

As one of the world’s largest brewers, HEINEKEN recognizes and embraces its responsibility to promote responsible water use and encourage others to do the same as part of its sustainability strategy ‘Brewing a Better World’ (BaBW). Aimed at advancing Water Stewardship, HEINEKEN recently announced a partnership with UNIDO to help support water sustainability in developing markets such as Algeria, Egypt, Ethiopia, Indonesia, Mexico, Nigeria and Tunisia.

BTW #HEINEKENBaBW 

...
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#HerDay2015 Recap of “Help Change the World by Investing in Women and Girls”

There are millions of women and girls across the globe that live impoverished, subjugated to childhood marriage and domestic violence, and without access to clean water, education, or other things that most take for granted. On Sunday, March 8, 2015, the world celebrated International Women’s Day. And how were all the topics related to such a powerful day connected? Social media.

Working to bring widespread awareness and solutions to these problems, Global Impact introduced the Women and Girl Fund, a high-impact charity that brings together four of the best-in-class charities that...

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Hashtag Campaign Guide

Whether you are new to Twitter, or an early adopter, Twitter chats and #hashtag campaigns are two great ways to be active on the social network to engage in great conversations with CSR and sustainability professionals, academics, experts and others. Both of these events happen entirely on Twitter, linked with a simple #hashtag, to keep the conversations connected.

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Search Engine Optima-Panda, errr…Penguin…-zation

Even if search engine optimization (SEO) is not a task that occupies a line in your job description, it is helpful for your entire team to have each person (at least a little) aware of what SEO is, and the havoc Google can wreak upon your website.

Google is always tweaking their algorithms to enhance the search experience for users. When Google first began to dominate the search industry, their algorithms were formulaic and made SEO for websites an easy skill to master. But that is no longer the case. As Google continues to refine their algorithms (probably at least 5 times while you are reading this), SEO has evolved into a much more sophisticated creature.

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