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July 2018

No More Shoes: A Different Perspective on Free-From Food Labeling

Date and Time for Distribution: 
Wed, 08/01/2018 - 12:05

NEWSROOM: Bayer

CAMPAIGN: Improving Lives Through Agriculture

CONTENT:

Body: 

Imagine that some enterprising souls in the U.S. decide one day that shoes are bad, and begin drumming up support and waging communications campaigns to convince the country to go “Shoe free.”

This is, of course, a ridiculous concept. We all know that shoes are a beneficial “tool” that make our lives better. They keep our feet warm in the winter and dry in the rain. They keep us from burning our feet on hot pavement or stepping on sharp objects like broken glass. They prevent the rampant spread of the dreaded foot fungus.

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Mars CMO: Marketing Industry Making Good Progress on Diversity

Watch Mars CMO: Marketing industry making good progress on diversity on CNBC
Date and Time for Distribution: 
Fri, 08/03/2018 - 08:00

NEWSROOM: Mars, Incorporated

CONTENT:

Body: 

In an interview with James Wright for CNBC, Andrew Clarke, Chief Marketing and Customer Officer at Mars discusses the work being done by marketers to boost diversity and protect endangered animals.

Watch the video here. 

 

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Doing More With Less: Three Trends Shaping the Future of Packaging

Date and Time for Distribution: 
Thu, 07/26/2018 - 10:00

NEWSROOM: Avery Dennison

CAMPAIGN: Sustainability

CONTENT:

Body: 

One of the most rewarding things about working for Avery Dennison is being part of a company that has, for over eight decades, created many of the label and packaging industry’s landmark innovations. To be sure, our inventiveness has been driven by a love of materials science that started with Stan Avery and persists to this day. But it also stems from our equally longstanding commitment to anticipating and meeting our customers’ needs.

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Interview: Senior Technologist Ana Marchan-Garcia

Summary

This interview is with Ana Marchan-Garcia, who works is a Senior Technologist for MARS.

Date and Time for Distribution: 
Fri, 07/27/2018 - 20:00

NEWSROOM: Mars, Incorporated

CAMPAIGN: Mars Associate Stories

CONTENT:

Body: 

This interview is with Ana Marchan-Garcia, who works is a Senior Technologist for MARS.

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National Grid Provides One-Stop Solar Shopping For Upstate New York Customers

Date and Time for Distribution: 
Wed, 07/25/2018 - 14:35

NEWSROOM: National Grid

CAMPAIGN: Energy Efficiency

CONTENT:

Body: 

SYRACUSE, N.Y., July 25, 2018 /3BL Media/ – As consumer interest in solar energy continues to grow, National Grid is now offering its upstate New York electricity customers a convenient online tool to use in researching and purchasing solar energy systems for their homes and businesses. The portal is called New York Solar Marketplace and is part of National Grid’s commitment to the future of the energy landscape and to ensuring a quality customer experience for going solar.

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NAEM Introduces Excellence Awards

Date and Time for Distribution: 
Fri, 08/10/2018 - 09:55

NEWSROOM: National Association for Environmental Management (NAEM)

CONTENT:

Body: 

WASHINGTON, August 10, 2018 /3BL Media/ -  The National Association for Environmental Management (NAEM) will host its inaugural Excellence Awards on Thursday, October 25, 2018 at the 26th Annual EHS & Sustainability Management Forum.

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4 Workplace Safety Lessons From Villainous Comic Book Characters

Workplace Safety Lessons from Comic Book Villains
Date and Time for Distribution: 
Thu, 08/23/2018 - 10:45

NEWSROOM: Antea Group

CONTENT:

Body: 

Supervillains--without them, there would be no superheroes.

Over the years, Marvel and DC Comics have left us with a swarm of merry miscreants — villainous counterparts to the likes of Batman, Spider-Man, and Superman.

Some villains are born, but others are created. Freak accidents are one of the most common supervillain origin tropes, but probably one of the most avoidable. If only the imaginary corporations of our favorite comic book worlds had been able to mitigate those workplace safety hazards...

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Brands Taking Stands | Luxury Brands Turn to the Triple Bottom Line

Date and Time for Distribution: 
Wed, 07/25/2018 - 13:50

NEWSROOM: 3BL Forum

CAMPAIGN: Brands Taking Stands Weekly Newsletter

CONTENT:

Body: 

THE BIG STORY 

Luxury Brands Turn to the Triple Bottom Line

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Stepping up the Global Energy Transformation: Why Mars Australia Commits to 100% Renewable Electricity

Date and Time for Distribution: 
Thu, 07/26/2018 - 08:00

NEWSROOM: Mars, Incorporated

CONTENT:

Body: 

Major brands like ours have an opportunity to lead in accelerating the transition to a low-carbon future. A new report by the International Renewable Energy Agency (IRENA) shows that businesses are stepping up their use, procurement and investment in renewable electricity. While this is good news, only 17% of us have a specific target for renewable electricity and a mere 134 have committed to 100% renewable electricity use.

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‘Breaking Down Barriers’ With Braille

Date and Time for Distribution: 
Wed, 07/25/2018 - 14:30

NEWSROOM: Wells Fargo

CAMPAIGN: New Wells Fargo Brand Campaign Celebrates Diversity, Features LGBT Community

CONTENT:

Body: 

In his work with blind and visually impaired people in Utah, Everette Bacon has noticed something. As some young adults decide it is time to start their careers or attend college, they suddenly realize they are not prepared. In fact, they might be functionally illiterate.

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