World Business Council for Sustainable Development and We Mean Business Join Up to Take Action on Climate Change

World Business Council for Sustainable Development and We Mean Business Join Up to Take Action on Climate Change

Yet another association of companies is stepping up its action on climate change. We Mean Business and the World Business Council for Sustainable Development have partnered to expand below50, an initiative of the WBCSD that was launched last year. Any company that produces, uses or invests in fuels that are at least fifty percent less carbon intensive than conventional fossil fuels can join below50. 

The goal of the new partnership is to make below50 a key initiative for companies and investors making commitments to climate action through the We Mean Business Take Action Campaign. The expansion is a vote of confidence in the potential of below50 to increase the use of sustainable fuels, and the program’s ability to enable companies to become more involved in decarbonizing transportation.

I’m John Howell for 3BL Media.