Jump to navigation
  • News Feed
  • Services
    • 3BL Professional
    • Sponsored Series
    • 3BL CSRwire
    • ReportAlert
    • Green Bond Alert
    • Special Announcement
    • Custom Webcasts
  • Community
    • TriplePundit
    • 3BL Forum
    • CEO of the Year Awards
    • 100 Best Corporate Citizens
  • About
    • Who We Are
    • Contact Us
  • Subscribe
  • Search
  • News Feed
  • Services
    • 3BL Professional
    • Sponsored Series
    • 3BL CSRwire
    • ReportAlert
    • Green Bond Alert
    • Special Announcement
    • Custom Webcasts
  • Community
    • TriplePundit
    • 3BL Forum
    • CEO of the Year Awards
    • 100 Best Corporate Citizens
  • About
    • Who We Are
    • Contact Us
  • Subscribe
  • Search

Search form

Header Nav

  • Login

Online Community Engagement: A Solution to Higher Sales

Get Embed Code
Oct 17, 2016 7:45 PM ET

Online Community Engagement: A Solution to Higher Sales

In an increasingly competitive environment, companies are looking for better ways to connect with their customers. It’s clear that the old methods are not working very well. A recent study finds that 50 percent of companies struggle to reach the right buyers and to understand their customers because they don’t have the right data or don’t know how to use it properly. But the report, a “thought leadership paper” by Forrester Consulting, commissioned by SAP, offers a solution.

Online communities are one specific way businesses can better understand and support current and new customers. Their user-generated content, such as buyer ratings and reviews, and Q&A discussion threads are recognized as superior in supporting buying decisions. Marketers now believe that online communities have the right information about consumers, reach them at the right time, and provide access to user-generated content. So businesses are now prioritizing online community as a tool for higher sales.

I’m John Howell for 3BL Media.

Episode Sources: 

SAP

CSR

Archive

Youth Gets Community-Minded Messages
Oct 2 2017 - 1:10pm
Food Companies Support Social Issues Despite Profit Pressures
Sep 25 2017 - 12:25pm
SRI Mega-Merger: Impax Asset Management Group Acquires Pax World Management
Sep 18 2017 - 5:00pm
Offshore Wind Projects Total 50% Drop in Subsidy Costs
Sep 11 2017 - 4:15pm
The CSR Minute: The Renewable Energy of the Future is Here—Now!
Aug 28 2017 - 4:00pm
The CSR Minute: Socially Responsible Investing Gets a Trump Bump
Aug 21 2017 - 4:00pm
The CSR Minute: 12 Food and Beverage Brands That Have Publicly Committed to Sustainability Goals
Aug 7 2017 - 5:30pm

Pages

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • …

© 3BL MEDIA, LLC

  • Privacy Policy
  • Terms of Use
  • Site Map
3BL Media, LLC
136 West St Ste 104
Northampton, MA 01060
  • Contact Us
  • About Us

Find Us on Social

Latest from Leading Brands

  • 3BL Professional
  • 3BL CSRwire
  • 3BL ReportAlert

Editorial & Leadership

  • TriplePundit
  • 3BL Forum
  • 100 Best Corporate Citizens