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Getting Readers for Your CSR Report

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Sep 26, 2016 5:15 PM ET

Getting Readers for Your CSR Report

As Editorial Director for 3BL Media, I see many CSR and sustainability reports published on our several channels and in our Alerts and Newsletters. They contain much compelling and innovative news—but that worthy information comes in very large quantities. The sheer volume of this news can make getting your report read—not just published—a real challenge.

An article by Judy Sandford of Cone Communications, recently published on CSRwire, offers some useful tips. Number one: create an interactive experience to engage readers. Make it easy for them to access your material quickly. Number two: lay out your information in a visually enhanced presentation. Videos, infographics, and charts help illustrate facts and data. Number three: be relevant.

The example Sandford gives is how many companies are now aligning their individual strategies with the UN’s Sustainable Development Goals to join an ongoing global conversation. For the insightful, full details, go to CSRwire’s “Talkback” blog section.

I’m John Howell for 3BL Media.

Episode Sources: 

CSRwire

CSR

Archive

The CSR Minute: Investment Platform for Women, Moxie Future, Launches
Jun 12 2017 - 5:00pm
The CSR Minute: CSR and Total Quality Management Combine for Business Success
Jun 5 2017 - 4:35pm
The CSR Minute: The Renewable Energy Revolution Picks Up Speed
May 22 2017 - 4:00pm
The CSR Minute: Investment in Health Care Rises Despite AHCA Bill
May 15 2017 - 4:15pm
The CSR Minute: Transparency in the Financial Sector—Cloudy Days Ahead?
May 9 2017 - 4:15pm
The CSR Minute: Brands Take Stands: 13 Major Corporations Urge Support for Paris Agreement
May 1 2017 - 5:15pm
The CSR Minute: A Prescription for a Sick Healthcare System
Apr 24 2017 - 5:15pm

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