Jump to navigation
  • News Feed
  • Services
    • 3BL Professional
    • Sponsored Series
    • 3BL CSRwire
    • ReportAlert
    • Green Bond Alert
    • Special Announcement
    • Custom Webcasts
  • Community
    • TriplePundit
    • 3BL Forum
    • CEO of the Year Awards
    • 100 Best Corporate Citizens
  • About
    • Who We Are
    • Contact Us
  • Subscribe
  • Search
  • News Feed
  • Services
    • 3BL Professional
    • Sponsored Series
    • 3BL CSRwire
    • ReportAlert
    • Green Bond Alert
    • Special Announcement
    • Custom Webcasts
  • Community
    • TriplePundit
    • 3BL Forum
    • CEO of the Year Awards
    • 100 Best Corporate Citizens
  • About
    • Who We Are
    • Contact Us
  • Subscribe
  • Search

Search form

Header Nav

  • Login

The CSR Minute: Business Adopts “The Many are Mighty” Model for Innovation

Get Embed Code
Mar 13, 2017 5:30 PM ET

Business Adopts “The Many are Mighty” Model for Innovation

The big idea of James Surowiecki’s manifesto, The Wisdom of Crowds, is working its way into business strategy. That book explains how a diverse collection of independent individuals is more likely to make certain types of decisions—and predictions—better than individuals or experts. Its thesis has helped fuel an explosive growth in business partnerships and collaborations, in open competitions and crowdsourcing efforts.

All are aimed at finding better solutions to today’s problems by harnessing collective brainpower. The latest such project is Imagine Chemistry, a program launched by AkzoNobel in conjunction with KPMG, to “solve several real-life chemistry-related challenges.”

The effort includes many references to the model of the collective as its organizational framework: partnership, integrated approach, collaboration, and joint development. Says AkzoNobel, “’Imagine Chemistry’ is the latest example of doing innovation differently.” I'm John Howell for 3BL Media.

 

Episode Sources: 

GlobeNews

CSR

Archive

Youth Gets Community-Minded Messages
Oct 2 2017 - 1:10pm
Food Companies Support Social Issues Despite Profit Pressures
Sep 25 2017 - 12:25pm
SRI Mega-Merger: Impax Asset Management Group Acquires Pax World Management
Sep 18 2017 - 5:00pm
Offshore Wind Projects Total 50% Drop in Subsidy Costs
Sep 11 2017 - 4:15pm
The CSR Minute: The Renewable Energy of the Future is Here—Now!
Aug 28 2017 - 4:00pm
The CSR Minute: Socially Responsible Investing Gets a Trump Bump
Aug 21 2017 - 4:00pm
The CSR Minute: 12 Food and Beverage Brands That Have Publicly Committed to Sustainability Goals
Aug 7 2017 - 5:30pm

Pages

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • …

© 3BL MEDIA, LLC

  • Privacy Policy
  • Terms of Use
  • Site Map
3BL Media, LLC
136 West St Ste 104
Northampton, MA 01060
  • Contact Us
  • About Us

Find Us on Social

Latest from Leading Brands

  • 3BL Professional
  • 3BL CSRwire
  • 3BL ReportAlert

Editorial & Leadership

  • TriplePundit
  • 3BL Forum
  • 100 Best Corporate Citizens