Porter Novelli/Cone

Corporate Social Responsibility (CSR), Sustainability and Cause News & Media

Porter Novelli/Cone

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Now more than ever before is the moment companies must Live their Purpose. This is about action. How will your organization respond and how will it prioritize stakeholders? In what way will it support employees? What products, services and resources can be redeployed in service of individuals and...
 
The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S...
 
Gen Zers are tired of how negative and divided our country has become. They believe positivity is the go-forward strategy and are near-unanimous in their belief that we need to come together to make progress. They are looking to Purpose-driven companies to be partners in that progress and stand...
 
Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support...
 
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing...
 

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