Mayra Hernandez believes in making a conscious impact. A creative entrepreneur specializing in the fusion of strategic branding, design and sustainability, Mayra has long worked to promote Corporate Social Responsibility both through corporate programs, such as “Mujer Banorte”, and philanthropic support of initiatives to empower women and inspire social innovation through art. She currently serves as the Head of Corporate Responsibility for Grupo Financiero Banorte, the third largest financial institution in Mexico.