Cone Communications

Corporate Social Responsibility (CSR), Sustainability and Cause News & Media

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Campaigns

American demand for cause is stronger than ever, according to 20 years of benchmarking data by Cone Communications. Despite a marketplace saturated with cause-related programs and messages, the U.S. consumer appetite for corporate support of social and environmental issues appears insatiable,...
 
Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long. A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Additionally, nearly half (45%) of consumers actively seek out...
 
Cause marketing is already in full force this holiday season, but whether those promotions will translate into sales is yet to be seen. According to the 2012 Cone Communications Holiday Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a...
 
Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone...
 
Nearly all Americans (92%) believe breast cancer is a critical cause for corporations to support, but just 26 percent feel companies have had a significant positive impact. Moreover, only half (52%) of consumers believe their individual breast cancer-related purchases make a difference, according...
 

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