all® free clear Teams Up with U.S. Soccer Legend Alex Morgan to Recognize the Real MVPs: Most Valuable Parents

Henkel — Tue, 21 Apr 2026 14:00:00 -0400

STAMFORD, Conn., April 21, 2026 /3BL/ - With soccer dominating the cultural conversation this year, all® free clear – a detergent that is 100% free of dyes and perfumes, and an Official Laundry Partner of U.S. Soccer – is joining forces with U.S. Soccer legend Alex Morgan to celebrate the behind-the-game MVPs of any soccer team: the parents.

Parents of young athletes are often the ones holding it all together, continually making smart, intentional choices for their families amid their busy lives. To celebrate these efforts, the brand and Alex Morgan are launching the all® Most Valuable Parents (MVP) Sweepstakes.

Starting April 21, 2026 at 10 a.m. ET through 11:59 p.m. ET on May 21, 2026, parents and guardians of kids currently participating in organized youth soccer teams can share how the everyday, conscious decisions they make for their families – such as being mindful of the ingredients in the products they choose, including all® free clear laundry detergent – support their future soccer stars. Participants will be entered into a random drawing for a chance to be one of three Grand Prize winners or one of 25 First Prize winners.

Three (3) Grand Prize Includes:

$5,000 to support soccer expenses for your child
Autographed Alex Morgan official U.S. Soccer ball
all® free clear laundry products to help keep jerseys game-day ready

(25) First Prize Includes:

Autographed Alex Morgan official U.S. Soccer ball
all® free clear laundry products to help keep jerseys game-day ready

How to Enter: Make sure your Instagram account is set to public and that you follow @all_laundry, then upload a photo or video sharing some of the intentional choices that you make to help support your family, incorporating #allMVPgiveaway in the caption (150 words or less). Whether it’s balancing screen time with practice time and homework or trying to keep snacks and meals healthy when on the go, we want to hear all about your stories and efforts. To learn more about the sweepstakes and to read the Official Rules* visit allMVPsweeps.com.

Intentional Living in Action:

“My journey wouldn’t have been possible without the support of my parents – they are my MVPs,” said Alex Morgan. “Being a mother has made me realize how the small, conscious choices we make for our families have big impact, both on and off the field. That’s why I reach for all® free clear on laundry day. It is 100% free of dyes, perfumes and parabens and fights stains and odors while being gentle on our skin. It’s a powerful clean I can feel good about.”

Offering a complete lineup of detergent, softeners and dryer sheets, all® free clear is Alex Morgan’s go-to laundry detergent for everyday wins. For more tips on how she masters her family’s daily routines with mindful choices, check out https://www.all-laundry.com/alex-morgan-tips.html.

“Entering into an exciting partnership with an inspirational voice like Alex Morgan allows the all® brand to recognize the ongoing efforts of parents who keep their families going through the everyday hustle and bustle,” said Julia Galotto, Vice President of Marketing at Henkel. “With just essential ingredients, all® free clear champions laundry day, giving families a powerful and reliable clean so they can stay focused on the moments that matter.”

This partnership builds on a broader commitment from Henkel to expanding access to soccer and growing the sport in communities nationwide, inspiring the next generation of players and leaders. all® free clear is devoted to this commitment and is proud to announce a $5,000 donation to the Alex Morgan Foundation which aims to help girls and women find confident paths forward in sport and in life. For more information and program updates, fans can follow along on Instagram (@all_laundry).

*No purch nec. 50 US/DC, 18+/age of maj., parent/legal guardian of a child 18 or younger upon registration/enrollment of a U.S. based organized youth soccer team/league and is an active member of such team/league as of 4/20/26. Ends 5/21/26. Rules/elig: allMVPsweeps.com.

About all®

Sold in the United States, all® free clear has been a recognized leader and laundry partner for generations. Its portfolio of laundry care products includes concentrated liquid and single dose pac detergents, as well as liquid and sheet fabric softeners. all® free clear detergent is the #1 recommended detergent brand by dermatologists, allergists and pediatricians for sensitive skin. Follow all® on Instagram @all_laundry, on TikTok @alllaundry and Facebook @alllaundry.

About Henkel in North America

Henkel’s portfolio of well-known brands in North America includes all®, Purex® and Persil® laundry detergents, Snuggle® fabric softeners, Dial® soaps, Schwarzkopf® hair care, as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales of about 6.1 billion US dollars (5.4 billion euros) in 2025, North America accounts for 26 percent of the company’s global sales. Henkel employs more than 7,000 people across the U.S. and Canada. For more information, please visit www.henkel-northamerica.com and on X @Henkel_NA.

Media Contacts:
Brittni Wade, Agency H5
bwade@agencyh5.com

Seona Skwara, all®
seona.skwara@henkel.com

Key Trends and Insights From Data Center EHSxTech® Events

Antea Group — Mon, 20 Apr 2026 09:15:00 -0400

Antea Group’s Data Center EHSxTech® events continue to bring together environmental, health, and safety (EHS) leaders from across the data center industry to share insights, challenges, and solutions in a rapidly evolving landscape.

Across recent events in the U.S. and Europe, a consistent message has emerged: as data center growth accelerates, EHS must evolve from a compliance function to a strategic driver of safety, resilience, and operational performance.

Highlights from Our Most Recent Event

Air permitting increasingly becoming a critical project risk. Delays or denials in regulatory approval can halt development, with increasing complexity across jurisdictions, growing public scrutiny, and a need for specialized expertise.
EHS compliance ownership is getting more complex. Varying business models (e.g., triple net leases, multi-party operations) are making it harder to clearly define responsibility for permitting and ongoing compliance.
Power availability is a primary constraint. Grid limitations and moratoriums are pushing developers to rethink site selection and invest in onsite generation and alternative energy solutions.
Community expectations are reshaping development. Scrutiny around energy, water, noise, and land use is driving stricter permitting and higher expectations for transparency and engagement. Industry advocacy has never been more important.
Self-performing operations are changing EHS models. As organizations move away from outsourced operations, they need stronger internal systems, technical expertise, and workforce training.
Workforce shortages are impacting safety and execution. Rapid growth is outpacing skilled labor availability, increasing pressure on training, competency, and retention.

Core Trends Across Data Center EHSxTech® Events

1. AI in EHS: From Experimentation to Everyday Operations

Across all events, AI has rapidly evolved from a curiosity to a practical tool embedded in daily EHS activities.

Organizations are using AI to:

Summarize incidents and generate reports
Review safety documentation and RAMS
Develop training materials and toolbox talks
Analyze safety observations and prioritize risks
Optimize daily document review and e-mail management

What’s changed most is scale and normalization. AI is now becoming part of standard workflows instead of just viewed as a new tool on the block. However, companies consistently emphasize the importance of governance, data privacy, and human oversight.

2. Safety by Design: Eliminating Risk Before It Exists

A recurring theme across every event is the shift toward designing safety into data centers from the very beginning.

Best practices include:

Embedding safety reviews at key design stages (30/60/90%)
Incorporating technician and operational feedback early
Designing for ergonomics, access, and maintenance safety
Integrating sensors and monitoring for predictive maintenance

This approach reflects a broader mindset shift: the safest risks are the ones removed before operations begin.

3. Managing High-Risk Activities (HRAs)

As data centers scale, organizations are aligning around a more consistent and structured approach to high-risk work.

Key focus areas include:

Standardizing definitions of HRAs across organizations
Identifying and verifying critical controls
Embedding HRA checks into planning and execution, not just documentation
Measuring effectiveness through leading indicators

Examples of HRAs frequently discussed include electrical work, confined spaces, lifting operations, and vehicle movements.

4. From Lagging Metrics to Meaningful Insights

Traditional safety metrics are no longer enough. Across events, participants emphasized the need to move beyond incident rates toward more actionable indicators.

Emerging approaches include:

Tracking the percentage of high-risk work with verified controls
Measuring time to close corrective actions
Using AI to filter and prioritize observations
Integrating safety with operational performance metrics

Measure what actually prevents incidents, not just what reports them.

5. Contractor and Supply Chain Risk Management

Data centers are inherently multi-employer environments, making contractor management a critical EHS priority.

Common challenges include:

Limited visibility into subcontractors
Inconsistent safety standards across vendors
Communication gaps during project execution
Influx of employees with limited to no industry experience

Leading practices highlighted across events:

Early EHS involvement during contracting
Strong prequalification and onboarding processes
Clear contractual safety expectations
Continuous monitoring and performance evaluation

Organizations are increasingly treating supplier quality and contractor safety as directly linked to operational risk.

6. Operational Realities: Heat, Noise, and Lone Work

While innovation is accelerating, many core operational risks remain constantly complex.

Key topics discussed include:

Heat stress in both indoor and outdoor environments
Noise exposure from high-density equipment and cooling systems
Risks associated with lone workers in 24/7 operations

Solutions range from engineering controls and PPE innovations to monitoring technologies and improved communication systems.

7. Energy, Power, and Sustainability Challenges

The rapid expansion of data centers is placing new pressure on energy infrastructure and creating new EHS considerations.

Key discussion areas:

Grid capacity constraints and onsite generation
Battery Energy Storage Systems (BESS) risks
Cooling strategies and water use
Emerging technologies like SMRs and carbon capture

EHS professionals are increasingly expected to play a role in:

Assessing community and environmental risks
Supporting emergency preparedness for new energy systems
Engaging with regulators and stakeholders

This is where EHS and sustainability are clearly converging.

8. Building a Culture of Safety and Collaboration

Across all events, one constant stands out: collaboration is essential.

Whether its sharing lessons learned, aligning on best practices, or addressing industry-wide challenges, these events reinforce the value of open dialogue.

EHS leaders are not just regulators, they are:

Educators
Facilitators
Strategic partners

And increasingly, they are responsible for helping organizations navigate complexity while maintaining a strong culture of safety.

Key Takeaways for Data Center EHS Leaders

Treat AI as an enabler, but implement it with governance and purpose
Design safety into every phase of the data center lifecycle
Focus on high-risk activities and verify critical controls in real conditions
Move beyond traditional metrics toward leading indicators that drive prevention
Strengthen contractor and supplier safety programs
Address operational risks with both technology and human-centered solutions
Engage early in energy and infrastructure decisions
Prioritize collaboration to solve industry-wide challenges

Conclusion: Advancing Together

One of the most valuable outcomes of Data Center EHSxTech® events is the opportunity to step outside of day-to-day operations and learn from peers facing similar challenges, but the real impact happens in what comes next.

As the industry continues to evolve, the focus is shifting from sharing ideas to applying them at scale—embedding lessons learned into design decisions, operational practices, and performance metrics across organizations.

The challenges ahead, from AI integration to energy infrastructure and high-risk work, will continue to grow in complexity. Meeting them will require not just collaboration, but consistency, accountability, and a willingness to evolve how EHS is implemented across the data center lifecycle.

By turning insight into action, EHS leaders are responding to change and helping define what safe, resilient data center operations look like in the future.

Want to attend the next gathering of data center EHS thought leaders? Contact us to get involved!

2026 Tire Emissions Research Conference

Tire Industry Project — Mon, 20 Apr 2026 09:05:00 -0400

The Tire Emissions Research Conference is an event supported by the Tire Industry Project (TIP), and is taking place on 8-10 December 2026 in Cambridge, England.

Building on the strong momentum of last year’s edition, the 2026 conference will take place at Jesus College in the University of Cambridge, focusing exclusively on discussing scientific research and promoting actionable solutions in tire emissions.

Engage with experts as they address the critical challenges and opportunities in reducing tire and road wear emissions.

Learn about the latest research and its impact, including mitigation strategies on use-phase tire emissions.

2026 Tire Emissions Research Conference topics

1. Tire and road emissions generation and characterization (particulates and constituents)
This section is expected to cover the following topics:

The levels of and types of emissions per kilometer/mile, including average emissions (emission factors) and considering influent factors (driving style, vehicle, road, climate, etc.)
What do we know about potential particles of nanometer size from tires?
What do we know about physical/chemical characteristics of tire emissions and TRWP in particular (e.g., density, size distribution)?

2. Environmental distribution and fate of tire emissions
This section is expected to cover the following topics:

Analytical methods for quantification of tire emissions in different environmental compartments.
Sampling and modeling of tire emissions of distribution in different environmental compartments.

3. Behavior and impact of tire emissions on the environment (Environmental impact of tire emissions)
This section is expected to cover the following topics:

Transformation and interactions of TRWP, rubber, and associated additives in the environment.
Measurement of TRWP leachates in environment.
Ecotoxicity and mode of action of TRWP/Leachates/Transformation products.

4. Design alternatives
This section is expected to cover innovation and new approaches pertaining to the development and adoption of tire and vehicle design alternatives with the potential to reduce the generation and/or impact of tire emissions such as:

Tire designs.
Alternative tire materials.
Vehicle design.
Vehicle mounted capture devices.
Impacts of EV vs conventional internal combustion engine on tire emissions.

5. Civil engineering measures and environmental practices for mitigation of TRWP and chemicals
This section is expected to cover the following topics:

Roadside runoff and stormwater management technologies and practices.
Vehicle capture device technologies and practices.
Wastewater treatment technologies and practices.
Road surface and compositional impacts.
Street cleaning techniques and management practices.
Analytical characterization of stormwater composition.

Why attend?

Be part of a science-based conference dedicated to discussing tire emissions research and addressing actionable solutions.

Collaborate and share insights with leading experts.

Who is it for?

This independent conference is focused on collaboration and designed for scientists, regulators, NGOs, and academia who are actively pursuing science-based research and solutions relating to tire and road wear emissions.

Click here to read more.

Abstracts

Abstract submission is open for the 2026 Tire Emissions Research Conference!

Why submit an abstract?

Present your work on a global stage and give it more visibility.
Connect with experts around the world who share your research interest.
Contribute to promoting actionable solutions in tire and road wear emissions.

Deadline approaching: 11 May 2026

Click below to submit your abstract.

Submit your abstract

Key4Women and Key Private Bank Host Free Webinar – Positioned for Growth: Lending & Access to Capital

KeyBank — Mon, 20 Apr 2026 09:00:00 -0400

KeyBank’s Key4Women and Key Private Bank will host a free, one-hour virtual webinar, Positioned for Growth: Lending & Access to Capital, on Monday, April 27, at 1:00 p.m. ET / 11:00 a.m. MT / 10:00 a.m. PT.

The event is designed to give business owners and professionals practical insight into how thoughtful lending strategies and access to capital can support long-term success and sustainable growth.

The webinar will feature Cathy O’Malley-Kearney, J.D., executive vice president and national head of Key Private Bank, in a fireside chat with two KeyBank leaders: Kalimah Z. White, estate planning advisor with Key Private Bank, and Sabrina Webster, senior vice president and commercial banking leader for KeyBank Central New York. Together, the panel will share real-world perspectives on capital planning and how strong banking relationships can help businesses prepare for their next phase of growth.

“This is the webinar we all need, regardless of what business we’re in or what stage of life we’re in,” said O’Malley-Kearney. “The insights from this conversation can be put into action right away and help support smarter decisions for the future.”

Topics will include how lending fits into an overall wealth and business strategy, common misconceptions about borrowing, and ways capital planning can build confidence and informed decision-making over time. Participants will also learn how to prepare for productive conversations with a banker and view capital as a flexible tool rather than a one-time transaction.

For more information, contact key4women@keybank.com or register online by April 27^th here.

Key Wealth, Key Private Bank, Key Family Wealth, KeyBank Institutional Advisors and Key Private Client are marketing names for KeyBank National Association (KeyBank) and certain affiliates, such as Key Investment Services LLC (KIS) and KeyCorp Insurance Agency USA Inc. (KIA). Content provided for informational and educational purposes only and is in no way to be construed as financial, investment, or legal advice. We cannot and do not guarantee its applicability or accuracy in regard to your individual circumstances. All examples are hypothetical and are for illustrative purposes. We encourage you to seek personalized advice from qualified professionals regarding all personal financial issues. The link(s) provided in this email are not owned or operated by KeyBank.

KeyBank is not responsible for any scheduling conflicts, cancellations, postponement, access or connectivity issues, or force majeure event whatsoever associated with KeyBank’s vendors’ or Key4Women webinars. KeyBank is not responsible or liable for, and is hereby released from, any and all costs, injuries, losses or damages of any kind, due in whole or in part, directly or indirectly, to participation in Key4Women webinars. Key4Women is a registered trademark of KeyCorp. ©2026 KeyCorp®. All rights reserved.

About Key Private Bank
Key Private Bank is a leading provider of wealth management solutions and advice for high-net worth and ultra-high-net-worth clients, including wealth advisory, investment management, trust administration, customized credit, and private banking services. Key’s wealth management platform combines the market insights of local advisors with a national team of wealth and investment strategists to deliver proactive and personalized advice and expertise to clients. Advisors also leverage partnerships with Key’s business banking and capital markets teams to build wealth plans tailored to meet each client’s specific need. Key Private Bank's wealth management platform is delivered across 15 of the United States. Key Private Bank has approximately $61 billion in AUM and $125 billion in AUA at December 31, 2025.

About KeyCorp
KeyCorp's roots trace back more than 200 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $184 billion at December 31, 2025. Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 950 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank Member FDIC. CFMA #260402-4296478

CONTACT:

Laura Suter | Regional Communications Manager | 206-343-6953 | laura_suter@keybank.com

Security Highlight: Cyber Resilience Act Requirements for Boot Managers

Keysight Technologies — Fri, 17 Apr 2026 10:30:00 -0400

In 2024, the EU Cyber Resilience Act (CRA) became law, reshaping security expectations for digital products sold in the EU. By 2027, the regulation will be fully enforced, and new digital products will need to demonstrate compliance. The CRA introduces security-by-design and security-by-default requirements, raising the baseline for products that previously shipped with little or no protection.

To help manufacturers apply the CRA consistently, EU standards bodies are developing Harmonized Standards. Cybersecurity knowledge and resources are unevenly distributed across industry, and not every organization has the same in-house expertise to translate legislation into a robust test plan. Without a shared framework, vendors could interpret requirements differently, leading to inconsistent assessments, gaps in protection, and added risk for both manufacturers and the European marketplace. Harmonized Standards capture industry security expertise as risk-driven requirements. This approach offers a more straightforward path to compliance by defining process requirements in horizontal standards and specifying requirements for each device class in vertical standards.

The CRA aims to safeguard consumers and businesses by protecting not only personal data, such as credentials, but essentially any data that has value to its user. That can include, for example, operational data, configuration settings, usage information, or proprietary data processed by the device. Even if a product may not appear to handle “sensitive” data, this information can still reveal behavior, enable profiling, or be used to pivot into other systems. If a device is to be trusted to protect any data it handles, it is important that its functionality cannot be changed by adversaries. If an adversary can modify firmware, change configurations, or replace code with malicious code, they can bypass protections, alter outputs, or use the product as a foothold into a larger system. And even if the data itself isn’t valuable, users will still care that the device cannot be manipulated, because altered functionality can create safety or reliability risks.

Boot Managers appear as a line item in the CRA because of their vital role in the chain of trust. This function ensures a device only executes approved code and cannot be hijacked for malicious purposes. The Boot Manager sits in the SoC (System-on-Chip), the heart of any digital product, and consists of hardware and low-level software (firmware). The hardware consists of cryptographic functions, sensors, OTP registers, and memory. The firmware provides protected data flow, checkpoints, and error handling.

The new ETSI EN 304 623 draft standard elaborates the high-level CRA requirements for Boot Managers, such as the use of cryptography to protect data, and a standard configuration enabling these security features. The standard includes a total of 92 detailed requirements that Boot Managers need to satisfy to be considered secure. These are derived from a threat and risk assessment (TARA), which is also included in the standard to provide evidence that threats have been modelled.

For a Boot Manager to be CRA compliant, it is important that its features are not only designed well but also implemented well. The standard therefore includes a section on conformity assessment, describing what a test lab should do to verify correctness.

The release of this new draft standard underlines that CRA is not only about software, but also about hardware and firmware. As a result, many more chips will need to include a Boot Manager / Root of Trust, and developers will be expected to demonstrate that these security functions are implemented correctly and can withstand realistic threat scenarios.

Keysight supports its customers throughout every stage of CRA product security evaluation. From interpreting CRA requirements and emerging harmonized standards, to security evaluation and test execution, and ultimately evidence generation for conformity assessment, we work with your team to manage the complete security lifecycle of your product. Learn more about Keysight CRA services on this page.

Want more stories like this? Subscribe to the Keysight Device Security Bulletin for monthly highlights on device security trends and practical insights — brought to you by the Keysight device security team.

Trane Technologies Hosts North Carolina Governor Stein and Business Leaders for Executive Roundtable on Clean Energy, Innovation, and Economic Growth

Trane Technologies — Thu, 16 Apr 2026 18:00:00 -0400

April 16, 2026 /3BL/ - Trane Technologies, a global climate innovator, today welcomed North Carolina Governor Josh Stein to its campus in Davidson, North Carolina for a roundtable discussion with leaders from many of the state’s largest employers.

The roundtable, co-hosted by Trane Technologies, focused on the intersection of clean energy policy, corporate strategy, sustainability, and long‑term economic growth. The event comes at a pivotal moment as North Carolina works to strengthen its competitive edge and continue attracting investment, driving innovation, and advancing its landmark energy and climate goals.

“At Trane Technologies, we’ve shown that sustainability and strong business performance go hand in hand. Our customers need solutions that improve energy efficiency, lower operating costs and help them meet their sustainability commitments,” said Dave Regnery, chair and CEO of Trane Technologies. “That’s why conversations like today’s focused on the need to advance sustainable innovation and promote economic growth are so important. We’re proud to work with Governor Stein and leaders across the state to advance sustainable solutions, fuel economic growth and build a more competitive North Carolina.”

“North Carolina is leading the way in building a clean energy economy that creates good-paying jobs and keeps costs down for families,” said Governor Josh Stein. “Through advanced manufacturing leaders like Trane Technologies and new investments across our state, we are growing our economy while creating a more reliable, affordable, and sustainable energy future for North Carolinians. I learned from numerous attendees that clean energy availability is an important factor in making North Carolina an attractive state for business. It also strengthens our national security.”

Following the roundtable, Governor Stein toured Trane Technologies’ new Advanced Technology Training Center (ATTC), the world’s largest HVAC training center and one of several recent investments strengthening the company’s talent development, technological advancement, and sustainability capabilities at its Davidson campus. Designed as a collaborative, hands‑on environment for training, technical learning, and knowledge sharing, the ATTC equips teams with the expertise needed to advance next‑generation HVAC technologies and climate‑focused solutions.

“We’re proud to showcase the Advanced Technology Training Center and the investments we’re making to strengthen our capabilities at our Davidson campus,” said Regnery. “By creating a space dedicated to hands‑on learning and collaboration, we are ensuring our teams have the skills and resources needed to deliver sustainable technologies that make a positive impact for our customers and our communities.”

As a global climate innovator, Trane Technologies is widely recognized for advancing sustainable solutions across buildings, industry, and transport. Through bold climate commitments — including its 2030 Sustainability Commitments and the Gigaton Challenge — the company continues to lead the way in accelerating clean‑technology innovation and driving meaningful progress toward a more resilient, low‑carbon future.

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About Trane Technologies
Trane Technologies is a global climate innovator. Through our strategic brands Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes and transportation. For more on Trane Technologies, visit tranetechnologies.com.

How To Raise a Connected Kid (Without Raising a Screen Kid)

Verizon — Thu, 16 Apr 2026 12:15:00 -0400

Verizon

That trip home to Peru changed her digital habits—now it’s less about screen time limits, and more about using it intentionally to keep language and family close.

Traveling with kids always teaches you something. Traveling back to the place where you grew up, with your child beside you, teaches you even more.

Earlier this year, I took my 5-year-old son, Ford, to Peru. It’s where my roots are, where my family history began, and where many of my earliest memories originated.

Watching him walk the same cobblestone streets, hearing Spanish spoken all around him, was more emotional for me than I expected.

The trip wasn’t just about sightseeing. It was about introducing Ford to his story, his language and his heritage. When we returned home to Miami, I realized the introduction provided by that trip wasn’t enough. The connection needed to continue in our everyday life.

How Peru came home with us

At five, connection is simple but powerful. It comes from hearing familiar voices, seeing familiar faces and feeling included.

Back home, we found small ways to keep Peru part of our routine. Ford uses a Verizon Gizmo Watch 3, which allows him to call or text only the contacts I’ve added. He can send a short voice message in Spanish to family to say good night. Sometimes he calls to share something he learned.

We also use family group chats and video calls so he can practice Spanish, stay engaged with relatives and start building healthy digital habits. As a result, what started as a meaningful trip has become an ongoing relationship with his culture.

Screens fade, people stay: Our family screen time rules

The trip also has me thinking about the kind of digital habits I want Ford to grow up with. These aren’t just rules or screen-time limits, but are the structure we’re using as a family. They’ll change over time, but these five ideas are our starting point:

People first. The goal is connection. If a device distracts from the conversation, we put it down.
Known contacts only. He can call and message only family and trusted adults we’ve added.
Connection on a screen has a time limit. We decide when it’s time to call relatives and when it’s time to unplug.
Short and meaningful conversations. A quick voice note in Spanish can have more impact than extended scrolling.
Boundaries that grow with him. As he gets older, the tools will change, but the expectations won’t.

We use Verizon Family Plus to help support those rhythms and set clear boundaries for devices beyond his Gizmo watch. The app allows me to manage screen time and set screen time limits, pause internet access when needed and adjust filters as he grows. Not to hover—but to create structure.

At five, structure and screen-time limits matter. They reinforce a simple message: Technology should support real relationships, not replace them.

Turning a trip into something lasting

The trip to Peru helped Ford see where he comes from. Now, we can continue to have an impact through ordinary moments: when he chooses to send a voice note in Spanish, calls a relative in Peru, practices Spanish in a video chat or asks questions about our family history.

Technology, when used thoughtfully, can bridge distance and generations. It can help a child feel connected not only to people, but also to identity. For me, this season of parenting is about raising a child who knows his roots and is using technology to strengthen relationships.

The memories we made in Peru were powerful. The connections we continue to build are what will last.

We got you: You’re there for them with Verizon Family. Verizon’s there for you—including our 3-year price lock*.

*Learn more about our 3-year price lock guarantee.

About the author:

Pamela Silva is a journalist, the co-host of Motherish and a mom navigating modern parenting, cultural identity and the evolving ways technology can support families as kids grow.

The author has been compensated by Verizon for this article.

Follow Me:

For more tips and guidance from the experts, visit Parenting in a Digital World.

IWBI Launches WELL–GRI Social Topic Standards Alignment Tool To Translate Health, Well-Being and Social Impact Into the Language of Global Sustainability Disclosures

International WELL Building Institute (IWBI) — Wed, 15 Apr 2026 12:55:00 -0400

NEW YORK and SINGAPORE, April 15, 2026 /3BL/ - The International WELL Building Institute (IWBI), the global authority for advancing healthy buildings, organizations and communities, announced the launch of its WELL–GRI Social Topic Standards Alignment Tool, a resource that maps strategies in the WELL Standard to GRI Social Topic Standards disclosures. The tool is designed to bridge the gap between asset-level performance and corporate-level sustainability reporting, translating health, well-being and social impact into the language of one of the world’s most widely adopted frameworks.

Based on IWBI’s analysis, WELL strategies may contribute to 52% of GRI Social Topic Standards (GRI 400 series) disclosures, with particularly strong alignment across disclosures on employment, non-discrimination, child and forced labor, rights of indigenous peoples, local communities and supplier social assessment.

“Social sustainability is gaining momentum worldwide, reshaping how organizations invest, measure performance and make decisions,” said IWBI President and CEO Rachel Hodgdon. “This new tool helps translate asset and portfolio performance into clear, corporate-level sustainability reporting, accelerating adoption of strategies that strengthen health, well-being and social impact.”

Guided by a people-first approach, the WELL Standard serves as a comprehensive roadmap for organizations to promote human health while aligning with broader sustainability goals. This alignment tool was developed in response to the growing emphasis on sustainability regulations, frameworks and disclosure standards with a social focus — reflecting a key driver in the evolving global sustainability landscape, corporate strategy and best practices.

Global Reporting Initiative’s GRI Standards remain the most widely used sustainability reporting standards globally. GRI is also the most widely adopted sustainability reporting standard among IWBI’s WELL at scale participants based on its Goals Module.

The alignment tool provides detailed alignment rationales, aiming to enable WELL leaders to more effectively articulate how people-first strategies drive measurable impact across organizations, value chains and communities—while supporting sustainability reporting, strategy development and broader sustainable finance conversations.

“This transformative, yet practical tool is designed to elevate the essential roles of health, well-being and social sustainability, positioning them as central drivers within broader ESG reporting and sustainable finance conversations,” said Minjia Yang, IWBI’s Vice President and Head of Sustainable Finance.

Yang added: “We welcome organizations to leverage this tool to strengthen advisory services, enhance corporate disclosures, and further embed social sustainability into capital markets and governance structures.”

To access the WELL–GRI Social Topic Standards Alignment Tool and learn more about its benefits, please visit the resource page.

About the International WELL Building Institute
The International WELL Building Institute (IWBI) is a public benefit corporation and the global authority for transforming health and well-being in buildings, organizations and communities. In pursuit of its public-health mission, IWBI mobilizes its community through the development and administration of the WELL Building Standard (WELL), WELL for residential, WELL Community Standard, its WELL ratings and management of the WELL AP credential. IWBI also translates research into practice, develops educational resources and advocates for policies that promote people-first places for everyone, everywhere. More information on WELL can be found here.

International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL EP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rated, WELL Performance Rated, WELL Equity Rated, WELL Equity, WELL Coworking Rated, WELL Residence, Works with WELL, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.

Media contact:
media@wellcertified.com

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Terumo Corporation Joins the Healthcare Plastics Recycling Council

Healthcare Plastics Recycling Council — Wed, 15 Apr 2026 10:30:00 -0400

April 15, 2026 /3BL/ - The Healthcare Plastics Recycling Council (HPRC) is pleased to welcome Terumo Corporation, a global medical technology company that develops, manufactures, and distributes medical devices and solutions, as a new member.

“Terumo’s advanced expertise in medical plastics, from design and manufacturing to design-for-recyclability, will add meaningful capability to HPRC’s technical coalition,” said Tracy Taszarek, Executive Director of HPRC. “We’re pleased to welcome Terumo as a new member and look forward to their contributions to our project work.”

With operations in more than 160 countries and regions, Terumo is a global leader in healthcare innovation. Terumo is committed to sustainability, implementing initiatives to reduce its environmental footprint, promote resource efficiency, and support circularity in medical plastics.

“Joining HPRC supports our ongoing work to promote responsible resource use, protect the environment, and transition to circular healthcare plastics,” shared Emiko Kawamura, General Manager, EHS Management Department for Terumo. “We look forward to collaborating with fellow HPRC members to continue developing innovative solutions and learning from their valuable insights as industry leaders.”

HPRC is currently engaged in multiple initiatives aimed at enabling the recycling and circularity of healthcare plastics, including an assessment of recycling infrastructure, opportunities for labelling standardization, and developing a scalable playbook for implementing regional hospital recycling programs.

About HPRC

HPRC is a private technical coalition of industry peers across healthcare, recycling, and waste management industries seeking to improve the recyclability of plastic products within healthcare. Made up of more than 30 brand-leading and globally recognized members, HPRC explores ways to enhance the economics, efficiency, and ultimately the quality and quantity of healthcare plastics collected for recycling in support of a circular plastics economy. HPRC is active across the United States and Europe working with key stakeholders, identifying opportunities for collaboration, and participating in industry events and forums. For more information, visit www.hprc.org and follow HPRC on LinkedIn.

About Terumo Corporation

Terumo (TSE: 4543) is a global medical innovation company. Guided by an unwavering commitment to patients, and driven by the passion of our associates, we strive to fulfill our Group Mission of “Contributing to Society through Healthcare.” Founded in Tokyo in 1921, we provide a comprehensive range of solutions in the fields of therapeutic procedures, hospital operations, and life sciences in more than 160 countries and regions.

From Debate to Execution: Practical Tools for Sustainability Teams

Governance & Accountability Institute — Tue, 14 Apr 2026 10:00:00 -0400

According to the World Economic Forum, comprehensive new research has effectively settled the debate over the financial value of sustainability. A review of 640 academic and think-tank studies, conducted by the firm Impact ROI, makes an evidence-based claim that sustainability materially improves financial performance — including profitability, valuation, and productivity — when it's designed and managed as a strategic business capability, rather than a compliance exercise.

But, as the market has been signaling for the past few years, making a strong business case is not the only battle for corporate sustainability. The harder part can be in the execution, especially as the reporting landscape evolves towards more granular disclosures. This edition of Sustainability Highlights features several practical tools to support companies.

The EU's final revisions to the CSRD eliminated mandatory reporting requirements for an estimated 90% of companies, but many small and medium-sized companies still face expectations from investors, customers, and business partners. The Voluntary Standard for SMEs (VSME) is a European Commission-recommended tool for companies in exactly this situation, and G&A Institute has published a new Quick Reference Guide to the VSME to help companies maintain reporting credibility and bolster their supplier status.

Second, the 2026 CDP response cycle is now underway — for many companies, the most consequential sustainability reporting obligation of the quarter. In a new series just launched, G&A Institute starts with the fundamentals: what CDP is, why it matters, and how to approach this year's response strategically. Whether you're a first-time responder or looking to improve your score, the series is designed to help companies move through the process with clarity. G&A also offers tailored support for CDP responses; learn more here.

Meanwhile, the standards landscape continues to become more sophisticated. As reported by ESG Today, the Global Reporting Initiative released a draft set of disclosure standards for pollution, covering emissions to air, water, and soil. This is the latest signal that even as top-level mandates like the CSRD are simplified, the reporting ecosystem is simultaneously becoming more specific and more demanding. Recent issues of Sustainability Highlights have tracked this emerging pattern, with new sector standards for mining, oil and gas, and agriculture. It is worth reviewing the pollution standard now out for public comment. Companies that wait for final rules before building their data infrastructure will find themselves behind.

The issue also covers the ISSB's move into nature-related disclosure standard-setting, China's new ecological and environmental code, the EU-Japan climate alliance, and why AI power demand is creating new grid risks.

G&A also published two new pieces this week on engaging the value chain for decarbonization — one on joining or forming alliances, and one on creating incentives for value chain partners. Find both below.

This is just the introduction of G&A's Sustainability Highlights newsletter this week. Click here to view the full issue

Women Leading Atlanta’s Sustainability, Innovation, and Bold Impact

BoldImpact ATL — Thu, 9 Apr 2026 10:00:00 -0400

ATLANTA, April 9, 2026 /3BL/ - At the recent Super South Summit for Sustainable Innovation and Impact, BoldImpact^™ATL convened an influential panel of women leaders shaping the future of sustainability in Atlanta and beyond.

Held at the Georgia Aquarium, the session, “From Vision to Velocity: Women Leading Atlanta’s Sustainability,” brought together leaders from a cross-section of Atlanta’s sustainability ecosystem – from the world’s busiest and most efficient airport, to a global supply chain, a leading educational institution, local entrepreneur and manufacturer and the city’s community-based ambassadors.

“Sustainability is shaped every day by leaders like the women on this panel who bring vision, curiosity, determination, and commitment in ways that positively impact our resilient future,” noted Marianne Faloni, Founder and CEO of BoldImpact ATL. “It starts with people who choose to see the world differently – and act on it.”

This dynamic conversation highlighted how sustainability leadership is evolving – requiring strategies that translate bold ideas into scalable solutions. Panelists echoed this sentiment: sustainability and profitability are no longer competing priorities – they go hand in hand.

Opening the session, Sree Kancherla, Chief Growth and Innovation Officer at HeneKom Group, reflected on the role of women leaders, “Women leaders bring a grounded understanding of impact – thinking about what we create, who it serves, and how it affects the world beyond us.”

BoldImpact ATL’s Marianne Faloni moderated the panel, “From Vision to Velocity: Women Leading Atlanta’s Sustainability,” featuring:

Jennifer Chirico, PhD, Associate Vice President of Sustainability, Georgia Institute of Technology
Sandra Leyva Martinez, Head of Sustainability – Americas, CHEP (a Brambles company)
Tia Robinson, Founder/CEO, Vertical Activewear
Dr. Quinta Warren, Senior Director of Sustainability, Hartsfield-Jackson Atlanta International Airport
Michelle Wiseman, Executive Director, Atlanta Sustainability Ambassadors (City of Atlanta Mayor’s Office of Sustainability and Resilience)

Together they delivered candid insights on the skills required to lead sustainability initiatives today, the realities of gaining buy-in, and the innovations taking shape in Atlanta today.

A Defining Moment for Atlanta

As Atlanta prepares to welcome the world for the 2026 World Cup, these leaders emphasized that sustainability efforts underway today are designed to extend far beyond this global event.

What do they want the world to learn about Atlanta during the World Cup 2026? Panelists painted a compelling collective portrait: a city with a civically engaged community; an airport built for the next 100 years; a research university where innovation and sustainability share a campus; a supply chain operating as a circular system; and a manufacturing sector that proves sustainability and style can coexist.

About BoldImpact™ ATL

BoldImpact^™ ATL is a culture-driven non-profit organization catalyzing sustainability ambition into bold, measurable outcomes across Metro Atlanta. Real impact – bold impact – happens when we convene leaders, connect sustainability initiatives, break down silos, and amplify the work that is shaping Atlanta and beyond.

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Media Contact:
Lynne D. Filderman
Chief Strategy Officer
BoldImpact ATL
lynne@boldimpactatl.org

KeyBank Teammates Take the Field for Cleveland Guardians Home Opener

KeyBank — Wed, 8 Apr 2026 09:00:00 -0400

KeyBank’s cherished partnership with the Cleveland Guardians was on full display on Friday, April 3, as more than 200 KeyBank teammates stepped onto the field ahead of the team’s home opener, helping to hold the American flag during the pregame ceremony.

As a proud sponsor of the Guardians, KeyBank was honored to be part of this meaningful moment that brought together teammates, fans and the Greater Cleveland community to celebrate the start of another exciting baseball season. The opportunity reflected KeyBank’s deep roots in Northeast Ohio and its ongoing commitment to standing alongside the communities it serves.

Among the KeyBank teammates on the field was KeyBank Chairman and CEO Chris Gorman, who joined colleagues from across the organization to participate in the on‑field tribute. Together, teammates proudly represented KeyBank while sharing in the excitement and anticipation that marks Opening Day in Cleveland.

“At KeyBank, partnerships like this go beyond sponsorships,” said Grace Sullivan, KeyBank Sponsorship Marketing Consultant. “They’re about showing up for our community, celebrating local tradition and creating shared moments that bring people together.”

KeyBank proudly supports the Cleveland Guardians, reinforcing the bank’s belief in teamwork, resilience and community connection. Whether through sports partnerships, neighborhood initiatives, or volunteerism, KeyBank remains focused on helping its clients and communities thrive.

Learn more about KeyBank's commitment to helping clients and communities thrive

SCS Global Services Names John Parker Managing Director of Energy, Biomaterials and Circularity Division

SCS Global Services — Wed, 8 Apr 2026 07:00:00 -0400

EMERYVILLE, Calif., April 7, 2026 /3BL/ - SCS Global Services, a leading international third-party certification and standards organization, announced the appointment of John Parker as Managing Director of its Energy, Biomaterials and Circularity (EBC) Division.

Parker will oversee a portfolio of programs spanning low-carbon fuels, sustainable biomaterials, circularity, and responsible sourcing — including verification and certification services under the Low Carbon Fuel Standard (LCFS) programs in California, Oregon, Washington, and Canada; the federal 45Z Clean Fuel Production tax credit; Extended Producer Responsibility (EPR) schemes; the International Sustainability and Carbon Certification (ISCC) standard; Bonsucro; and sustainable palm oil frameworks.

Parker brings more than two decades of leadership experience across sustainability, water, and natural resources markets. He joins SCS from Tetra Tech, where he served as Vice President of Operations, directing a large, complex portfolio of global sustainability programs across more than 30 countries in Latin America, Africa, Southeast Asia, and Eastern Europe. He also led the firm's international Environment and Natural Resources division, with responsibility for growth, global expansion, and technical leadership.

Earlier in his career, Parker directed global water stewardship initiatives in support of the U.S. Government's first Global Water Strategy and managed multi-country natural resources programs in Central America and East Africa. He began his career as a Peace Corps Volunteer in aquaculture in Ecuador's Amazon Basin.

Parker has published research on water resources management, climate risk and resilience, and sustainable food systems. He holds a Master of Arts in Law and Diplomacy in International Environment and Resource Policy from the Fletcher School of Law and Diplomacy at Tufts University and a Master of Science in Agriculture, Food and Environment from the Friedman School of Nutrition at Tufts University.

“We couldn’t be happier to welcome John to SCS. John's track record managing a large and complex sustainability program at Tetra Tech is exactly the kind of leadership the EBC division needs as it continues to scale globally," said CEO Matthew Rudolf. "His deep operational experience in energy, natural resources, and international business makes him the ideal person to take SCS to the next level and we are thrilled to have him join the team.”

“SCS has spent four decades building the credibility and technical rigor that this work demands. I'm joining at a moment when the stakes for getting low-carbon and responsible sourcing certifications right have never been higher, and there's no organization better positioned to lead,” added Parker.

The EBC Division supports companies and organizations seeking certification and verification across some of the world's most consequential sustainability challenges, including decarbonizing fuel supply chains, advancing circular material flows, and ensuring responsible sourcing of agricultural commodities.

About SCS Global Services

SCS Global Services is an international leader in third-party environmental and sustainability verification, certification, auditing, testing, and standards development. Its programs span a cross-section of industries, recognizing achievements in climate mitigation, green building, product manufacturing, food and agriculture, forestry, consumer products, and more. Headquartered in Emeryville, California and celebrating over 40 years in business, SCS has representatives and affiliate offices throughout the Americas, Asia/Pacific, Europe, and Africa. Its broad network of auditors are experts in their fields, and the company is a trusted partner to companies, agencies, and advocacy organizations due to its dedication to quality and professionalism. SCS is a chartered Benefit Corporation, reflecting its commitment to socially and environmentally responsible business practices. SCS is also a Participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. For more information, visit www.SCSGlobalServices.com.

Media Contact 

Rachel Barnhart 
Director, Corporate Communications and Public Relations 
SCS Global Services 
Email: rbarnhart@scsglobalservices.com 

Why Listen to "Source of Good" Season 4

Cascale — Mon, 6 Apr 2026 09:00:00 -0400

by Jayanth Kashyap, investment lead at Good Fashion Fund

Key Takeaways

Structural gaps persist in capital, data, policy, and production, creating systems that are out of sync.
Brands, capital providers, and manufacturers have a key role to play as co-investors in an equitable transition.
Inclusivity is a prerequisite for progress.

The conversations that stay with me aren’t the ones about ambition. They’re the ones about friction. An small-to-medium-sized textile mill owner in Bangladesh who can’t access a long-term loan because their balance sheet doesn’t fit a bank’s credit model. A brand sustainability team that has committed to Scope 3 targets but can’t finance the transition for their Tier 2 suppliers. A policymaker designing carbon incentives without a clear picture of what manufacturers can absorb.

These aren’t isolated problems. They are symptoms of the same structural gap: capital, data, policy, and production are moving on separate tracks, at different speeds, with different incentives.

That’s the problem the “Source of Good” podcast takes seriously. It’s why I was glad to be part of the conversation in Season 3, and why I am excited to listen to Season 4, which launched this week. Good Fashion Fund works at this intersection, moving affordable capital to SME manufacturers in South and Southeast Asia who are ready to decarbonize but locked out of conventional finance and locked into high carbon assets. What we have found is that the technical and financial solutions largely exist. The harder problem is alignment, and brands have a real role to play here, not just as buyers setting sustainability requirements, but as co-investors in the transition. When brands, capital providers, and manufacturers are pulling in the same direction, individual deals stop being one-offs and start becoming a scalable model.

“Source of Good” doesn’t treat these as parallel conversations. And that’s because the link between supply chain due diligence, procurement decisions, and investment flows isn’t incidental. It’s structural, and none of it holds if workers aren’t part of the conversation. Inclusive progress isn’t a downstream outcome but a condition for the transition to be durable at all. Ultimately, this won’t be driven by any single actor getting it right. It will happen when enough actors stop optimizing in isolation.

Heart Water Earns Water Stewardship, Resiliency and Water Positive Certifications for Its Rainwater Capture Technology at Its Buda, TX Facility

SCS Global Services — Wed, 1 Apr 2026 06:00:00 -0400

BUDA, Texas, April 1, 2026 /3BL/ - Heart Water, a climate adaptation technology company specializing in decentralized water infrastructure, has earned Volumetric Water Benefit Accounting (VWBA) v2.0 Water Positive verification — an independent designation confirming that a facility returns more water to the local watershed than it consumes — for its rainwater-capture and purification system in Buda, Texas. The independent audit, completed by SCS Global Services, confirms that Heart Water's system generates more than two million gallons per year of measurable, verified watershed benefits.

Heart Water’s Water Positive verification builds on the certification they also underwent for SCS Water Stewardship and Resiliency (WSR). WSR certification demonstrates responsible site-specific water management informed by local watershed conditions and best-practice stewardship standards.

Unlike traditional water solutions that rely on municipal systems, Heart Water designs onsite rainwater systems that let organizations — including those in water-intensive sectors such as data centers, manufacturing, and logistics hubs — secure their own supply of high-quality water. Heart Water’s infrastructure captures rainfall before it touches the ground and purifies it using a combination of modular cistern engineering and AI-driven, real-time monitoring.

Heart Water’s CEO, Belal El Banna commented that, “this certification marks a critical milestone in our mission to redefine water infrastructure, proving that we can provide operational resilience for industry while delivering verified environmental benefits back to our local watersheds. By turning rainwater into a scalable, auditable resource, we are offering our corporate partners a transparent and credible path to achieving their most ambitious water-positive commitments.”

Certified Water Impact, Verified by Independent Auditors 

The VWBA v2.0 verification validates four categories of water benefit produced by Heart Water's Buda system: water supply reliability, water quality improvements, flood mitigation, and aquifer recharge. The facility's 100,000 square-foot capture system collects, treats, and redistributes approximately 2,023,566 gallons of rainfall annually.

“Our audit confirmed that Heart Water’s rainwater systems are designed and managed with a high degree of rigor. The quality of the data, monitoring, and basin level considerations demonstrated that the project meets the requirements of the VWBA v2.0,” said Lauren Enright, Program Manager, Water Stewardship, SCS Global Services.

Why This Matters for Big Water Users — Especially Data Centers 

Water-intensive facilities are under growing pressure to secure reliable long-term supply while meeting increasingly scrutinized stewardship commitments. On-site rainwater infrastructure offers an alternative pathway: a verified, renewable source that supports both operational resilience and sustainability outcomes.

Heart Water's modular cistern systems integrate into building foundations or parking structures, maximizing storage without affecting leasable space. Combined with automated purification controls, the technology provides operators a credible, independently audited water source as they plan for growth, permitting, and long-term water security.

Water Benefits Available to Corporate Partners

The water benefits generated by the Buda facility are fully transferable, enabling companies to apply independently verified Volumetric Water Benefits (VWBs) toward their water stewardship and basin impact commitments. Purchasing VWBs from Heart Water directly supports expansion of rain capture infrastructure and delivers documented, water positive outcomes.

About Heart Water

Heart Water captures, treats, and stores rainwater directly on-site by transforming the passive facades and rooftops of commercial facilities into active catchment infrastructure. As a producer of the highest-quality potable water, Heart Water’s patented system meets the large-scale volumetric needs of water-intensive facility’s including beverage manufacturers, CPG operations and data centers.

Reliance on centralized municipal grids has become a critical business liability. This is most acute for data centers, the backbone of the digital economy, where water for cooling is as critical as electricity. Heart Water provides a decentralized and autonomous water platform which provides operational security and on-site water stewardship.

For more information visit, https://rainpositive.com

About SCS Global Services 

For more information, visit www.SCSGlobalServices.com

Media Contact:

Rachel Barnhart 
Director, Corporate Communications and Public Relations 
SCS Global Services 
Email: rbarnhart@scsglobalservices.com 

“AI Can’t Quote Coverage You Never Generated.”

3BL — Tue, 31 Mar 2026 13:30:00 -0400

By Charlie Wilkie, Chief Executive Officer

A comms leader I work with lost a third of her team about two years ago.

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

We ran an AI visibility audit earlier this month for them. The brand was barely present. Old coverage, a critical piece from 2021, a competitor comparison the marketing team had never seen. Everyone who reviewed the audit was surprised during our Teams call.

She looked into her camera — at nobody and everybody at once — and said, almost matter-of-factly: “AI can’t quote coverage we never generated.”

She’s right, and most boardrooms haven’t properly sat with what that means yet.

Ask an AI assistant about your company right now. What probably comes back is a patchwork: a review site, an old article, a forum thread from 2022. Assembled with complete confidence. Presented as fact. Most people reading it will believe it.

Two peer-reviewed studies from 2025 tested this directly. Citations in AI responses increase user trust, even when those citations are completely wrong. Researchers found that responses with random, irrelevant citations were still rated more trustworthy than responses with no citations at all. Most participants never checked. Among those who did and found the citations were nonsense, trust dropped, but only then.

The default, for most people, is to believe. AI will describe your brand with complete confidence whether you’ve earned that description or not.

Generative AI systems don’t surface whoever publishes the most. They cite whoever is most corroborated — consistently — across credible third-party sources. AirOps analysed over 21,000 brand mentions across ChatGPT, Claude, and Perplexity, and 85% of the citations came from third-party sources. Brands were 6.5 times more likely to be cited through earned media than through anything they published themselves.

The University of Toronto studied citation patterns across industries — consumer electronics, automotive, software. The answer was the same everywhere. Earned media dominated. Owned content barely registered. The brands publishing the most weren’t the ones being cited.

SEO got you here. It won’t get you there.

Traditional search rewarded whoever ranked highest for the right keywords. AI rewards whoever has built the deepest, most consistent trail of independent validation. Those aren’t the same thing. The rules changed while most brands were still perfecting the old playbook.

The standard response is to publish more. Post more. Build the content engine.

The data doesn’t support it. Ahrefs looked at approximately 14 billion web pages and found that 96.55% receive zero organic traffic from Google. Zero. HubSpot, probably the most sophisticated content operation in the world, watched its blog traffic fall 75% in two years as AI Overviews began answering the questions their content was written to rank for.

If the content marketing playbook isn’t working for the people who wrote it, it isn’t working.

AI systems are trained on what already exists. Right now, they’re learning which brands are credible, which sources to trust, which names to cite. Those patterns will be hard to shift once they’re set. Seer Interactive tracked 3,119 search queries across 42 organisations over 15 months. Brands cited in AI Overviews earned 35% more organic clicks than those not cited. Brands not cited saw click-through rates fall 65% year on year.

Gartner predicts PR and earned media budgets will double by 2027 as organisations work out that AI visibility is built through independent credibility, not owned content volume. I run a company that benefits if you believe that. The data is worth looking at anyway. The smarter brands already have.
None of this is an argument for abandoning owned channels. Your blog, your social presence, your press releases — these are raw material. They are not the credibility. They are inputs into a system where what others say about you matters far more than what you say about yourself.

The brands winning in AI search aren’t the ones with the biggest content teams. They’re the ones with the deepest independent coverage, the most consistent third-party validation, and the richest citation trails built over time.

It’s what good comms people have been doing all along.

The comms leader on that call saw it immediately. She’d spent years making the case for coverage that couldn’t be tracked, relationships that didn’t show up in dashboards, credibility that compounded slowly and invisibly. She lost that argument once already.

The metrics have caught up. Whether the boardroom has is another question.

Interested in learning more? Talk to our team.

Image: Getty Images/Unsplash

Data Center Safety Council Welcomes New Member Rowan Digital Infrastructure

Data Center Safety Council — Tue, 31 Mar 2026 10:00:00 -0400

ST. PAUL, Minn., March 31, 2026 /3BL/ - Data Center Safety Council (DCSC) is pleased to announce new Strategic Corporate Member Rowan Digital Infrastructure who joins previously announced Founding Members EdgeCore, Oracle, STACK Infrastructure, Salesforce, Vantage Data Centers and Yondr; and Strategic Corporate Members Ada Infrastructure, CBRE, Digital Realty, Flexential, Google and QTS.

The Data Center Safety Council (DCSC) brings together industry stakeholders to advance a consistent, unified approach to protecting the health, safety, and wellbeing of personnel across data center operations. As the sector continues to rapidly expand, there is an increasing need for consistent best practices, shared learning, and clearly defined resources for training and workforce development. Awareness of the safety risks inherent in these complex, often multi-employer environments has grown significantly over the past several years; however, implementing comprehensive, organization-wide safety programs can still present challenges. Through collaboration and industry advocacy, the DCSC helps align safety expectations and promotes a cohesive approach to managing operational risks across the data center landscape.

“Rowan expects safety excellence across every one of our sites. Joining the Data Center Safety Council reinforces that commitment as we continue to scale responsibly, sharing best practices and learning alongside peers to maintain the highest standards across every project and community,” Mark McKeon.

The members of the Data Center Safety Council are all leaders in the industry and well positioned to create collective global action and consistency for the industry as a whole. The DCSC invites its data center industry peers to join this mission as we continue to grow. DCSC is facilitated by Antea Group.

About Rowan Digital Infrastructure

Rowan Digital Infrastructure develops sustainable data center campuses for hyperscale customers, offering build-to-suit solutions that enable rapid and cost-effective scaling. Founded in November 2020, Rowan is supported by strong capital partnerships and a team of industry veterans. Rowan is fully backed by Quinbrook, a leading investor in the clean energy transition. Rowan is actively developing multiple 300 MW to 1+ GW campuses across the U.S. to meet the next-generation capacity needs of hyperscale operators in a dynamic market. Learn more at www.rowan.digital.

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation — Mon, 30 Mar 2026 11:50:00 -0400

ATLANTA, March 30, 2026 /3BL/ - Georgia-Pacific announced that effective immediately, David Duncan, executive vice president of Georgia-Pacific’s consumer products group, has been named president and CEO. Mark Luetters, who currently serves as executive vice president of Koch, Inc., with responsibility overseeing several Koch companies, had temporarily served as president and CEO of Georgia-Pacific since 2025.

David Duncan, executive vice president of Georgia-Pacific’s consumer products group, has been named president and CEO. He’s been with the company since 2018 in leadership roles and has 28 years of experience at Koch companies.

David joined the company in 2018 as executive vice president of the Georgia-Pacific building products business, before moving into the consumer products leader role in 2019. Prior to joining Georgia-Pacific, he served as president of performance solutions at INVISTA. With more than 28 years of experience at Koch companies, David has held a variety of roles including managing director for Koch Ventures and Koch Equity Development, chief financial officer for Koch Minerals, and various roles at INVISTA.

Vivek Joshi, currently president of the consumer tissue, towel and napkins (TTN) business, will become executive vice president of the consumer products business. Vivek joined GP in 2002 as a marketing manager for the Dixie® Foodservice food wrap business. Throughout his career with the company, he has been a part of significant investments across the consumer products business and has helped improve performance in many of our consumer-facing brands such as Angel Soft®, Brawny®, Dixie®, Sparkle®, Quilted Northern® and Vanity Fair®. Vivek has held numerous roles within the consumer business during the past 23 years, including vice president of innovation and business development, senior vice president of marketing effectiveness, vice president and general manager of the Dixie® business and senior vice president and general manager of the tissue business.

Vivek Joshi, president of the consumer tissue, towel and napkins business, will become executive vice president of the consumer products business. Vivek joined Georgia-Pacific in 2002 as a marketing manager for the Dixie® Foodservice food wrap business.

“I’m honored and grateful for the opportunity to lead an organization full of talented and dedicated people who work together across Georgia-Pacific to deliver results every day,” said Duncan. “I also want to congratulate Vivek on his new role. He has been a strong leader within our consumer products business for many years, and I’m excited to continue working closely with him as he steps into this expanded responsibility.”

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Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI) — Mon, 30 Mar 2026 11:15:00 -0400

BOSTON, March 30, 2026 /3BL/ - The Village Works has achieved the first WELL Coworking Rating in the U.S. for a flexible workspace. This WELL achievement, awarded by The International WELL Building Institute (IWBI) and The Instant Group, demonstrates health focused design and operational strategies have been implemented to meet the evidence-based standard to advance wellbeing for flexible workspace users. The Village Works received the designation for its 769 Centre Street location.

They join an esteemed group of flexible workspace operators globally who have achieved the WELL Coworking Rating for some of their workspaces. In 2025, Industrious secured the WELL rating for its UK portfolio; And-Co was the first to achieve the rating in Canada, for their Vancouver location; and KMC, Awfis Space Solutions, and WORQ achieved the rating in Asia for portions of their portfolios.

The Village Works is a neighborhood workspace in Boston created with the vision of providing a welcoming, healthful, and high-performance work environment where members want to show up to work every day. Founded by a team of designers, The Village Works serves the modern needs of individual hybrid workers and teams, startups, and small businesses alike. It has a second location in Brookline, Mass.

Melissa Tapper Goldman, Co-Founder, The Village Works, said, “We created The Village Works as a human-centered coworking space. Being the first WELL Coworking Rated space in the U.S. validates our hard work and leadership over the last 10 years. We set out to build an inspiring, welcoming space that supports the whole person. Whether it's pruning plants in support of our biophilia program or managing natural light with strategies that change season to season, the rating process affirmed what our team invests in every day. As designers and operators whose values align naturally with WELL, it also updated our knowledge of best practices, and we discovered new avenues to embody our commitments—truly a mutual win.”

The WELL Coworking Rating is derived from the researched-backed health strategies in the WELL Building Standard and includes nearly 50 features spanning all 10 concepts in WELL, such as air and water quality, light, thermal comfort, movement and nourishment. The rating serves to validate and showcase how coworking and flexible workspaces meet evidence-based health and well-being measures, whilst also being integrated with The Instant Group’s platform to help occupiers make informed workspace decisions based on health and well-being. Prospective coworking and flexible workspace users will be able to search for the new rating and its associated data as they access more than 350,000 flexible workplaces on Instant’s digital platforms.

Sam Pickering, Managing Director of Consulting, at The Instant Group, said, “We are thrilled to recognize the first U.S. workspace that has obtained the WELL Coworking Rating. It was a pleasure collaborating with The Village Works to help them deliver their customers an exceptional place to come to work that demonstrates their commitment to health and wellness. We are excited to team with other providers in the U.S. to bring healthy flexible workspaces to many more cities.”

“As more people rely on flexible workspaces, it’s critical these environments support the health and well-being of the people who use them,” said Rachel Hodgdon, president and CEO of IWBI. “The first WELL Coworking Rated space in the U.S., the Village Works demonstrates how design choices that prioritize people’s health add tremendous value to these ‘third’ spaces.”

About The Village Works

The Village Works offers community coworking and design. Over 10 years, The Village Works (TVW) has developed beautiful, inspiring spaces that support modern workers and vibrant neighborhoods. Based in a commitment to the well-being of individuals, organizations, and the broader community, TVW offers access to high-quality spaces through flexible workspace membership, engaging meeting sites, locus for events and tactical convening, and traditional offices. With workplaces, styles, and needs in rapid change, The Village Works embraces adaptability and continuous improvement of the work environment. thevillageworks.com thevillageworks.com

About The Instant Group

The Instant Group has been rethinking workspace since 1999 with over 500 experts working globally across more than 175 countries. Instant’s digital platforms constitute the world’s largest digital marketplace for flexible workspace listing meeting rooms, virtual offices, flexible office space and coworking memberships. Its global team advises on commercial real estate solutions from serviced offices to fully customised managed offices, and consulting services for portfolio and net zero strategies. Instant’s approach enables agility, hybrid working solutions and improved operational resilience for more than 250,000 businesses every year. Clients include Prudential, Booking.com, Shell, Jaguar Land Rover and GSK. Instant has global offices including London, New York, Mexico City, Hong Kong, Singapore and Sydney. www.theinstantgroup.com www.instantoffices.com

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Trane Technologies Launches the ROI of Sustainability Playbook

Trane Technologies — Mon, 30 Mar 2026 11:10:00 -0400

This article is authored by Mauro Atalla, Senior Vice President and Chief Technology and Sustainability Officer, Trane Technologies and Chris Kuehn, Executive Vice President and Chief Financial Officer, Trane Technologies

As a global business community, we have a once-in-a-generation opportunity to lead. Technology is transforming the economy to be defined by data and energy, and it’s up to us to keep sustainability at the center. To help our community meet this moment, we’ve collaborated with leaders from global brands and industry-leading companies to create the ROI of Sustainability Playbook, a project that highlights the many ways that sustainability creates business value.

Contributors to the playbook include sustainability and technology leaders from Colgate-Palmolive, McDonald’s, Prologis, Turner Construction, BrainBox AI and Clever Carbon. In the playbook, you’ll find a series of insights from these leaders, each with real-world examples that inspire action. The innovators who contributed to this piece are redefining what “business as usual” looks like to build what comes next, and we are grateful for their insights and perspectives.

A pivotal moment in the energy transition

At the center of this shift, sustainability and technology leaders are redefining how businesses grow and compete, leveraging sustainability as a core business strategy that drives growth, with returns that include cost reduction, reduced energy waste, better risk mitigation, increased revenues and strengthened resilience.

The winners in this landscape will leverage sustainability as a performance advantage, generating returns holistically across the value chain. Leaders in diverse industries are already aligning finance, operations and supply chains around sustainability outcomes. In parallel, companies are harnessing digital technology as a growth engine, while AI and connected systems are supercharging climate-smart strategies across sectors and functions.

At its core, sustainability is about making things last while building organizations, systems and communities that can thrive in the future. It’s about developing technologies that reduce energy use and waste, lower costs and power performance. It encompasses designing for the long term, using resources wisely, reducing risk and increasing resilience while creating business value — setting the stage for continued growth.

"The winners in this landscape will leverage sustainability as a performance advantage, generating returns holistically across the value chain."
_{Mauro J. Atalla}
_{Senior Vice President and Chief Technology and Sustainability Officer, Trane Technologies}

Climate innovation and business performance

At Trane Technologies, we have been demonstrating the ROI of sustainability since we were launched as a pure play climate innovator in 2020, and we’re proud to lead through this transformation. At the heart of it is our relentless investment in technology and our purpose to challenge what’s possible for a sustainable world. Another important piece is partnerships — working with our customers, our suppliers, our industry community — to find new ways to reduce energy and cost across the value chain.

The stories highlighted in this playbook demonstrate that sustainability is not a side project or a trade-off. It is a practical strategy for sustained business success, helping companies perform better both today and for generations to come. Thank you to our contributors – for their leadership, innovation and collaboration. As you explore the insights and perspectives in the playbook, we hope they spark new ideas for how sustainability can create value across your own organization. We invite you to join us as we shape a more sustainable future together.

"We’re proud to lead through this transformation. At the heart of it is our relentless investment in technology and our purpose to challenge what’s possible for a sustainable world."
_{Chris Kuehn}
_{Executive Vice President and Chief Financial Officer, Trane Technologies}

Discover the ROI of Sustainability Playbook