generationOn, Points Of Light’s Youth Service Division, to Host 'Block Party' Celebrating Kids And Service

generationOn, Points Of Light’s Youth Service Division, to Host 'Block Party' Celebrating Kids And Service

generationOn’s First West Coast Block Party Benefiting Los Angeles Area Youth to be held at Fox Studios on April 18
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Wednesday, April 15, 2015 - 4:45pm

CONTENT: Press Release

LOS ANGELES, April 15, 2015 /3BL Media/ – generationOn, Points of Light’s youth service division is taking its mission to inspire, equip, and mobilize youth to take action that changes the world and themselves through service to Los Angeles for its first ever west coast Block Party. The event will be held Saturday, April 18, at Fox Studios and will recognize Hasbro Community Action Heroes who are making a difference in their local communities, and William Morris Endeavor (WME) for their commitment to youth and arts in communities around the world.

The block party will take place on the final day of National Volunteer Week and will serve as an opportunity for families across Los Angeles to demonstrate how they are joining the chorus of young voices saying “yes” to the call to serve. Many young celebrities including The Foster’s Ashley ArgotaGirl Meets World’s Rowan Blanchard, Corey Fogelmanis and August Maturo; Parenthood’s Tyree Brown and Xolo Maridueña; and Dog with a Blog’s Francesca Capaldi will join families at the Block Party to help amplify the call for kids to make their mark on the world through service. Charlize Theron will be in attendance to present generationOn’s Make Your Mark Award to Ariel Emanuel, WME Co-CEO, who will be accepting the honor on behalf of WME. 

The block party will offer opportunities for attending families to engage in service activities that will benefit Los Angeles-area youth and will pay tribute to WME for its commitment to youth and arts in communities around the world.

“WME is honored to be recognized by generationOn, whose work aligns so closely with our own mission of empowering and supporting youth,” WME Co-CEOs Ariel Emanuel and Patrick Whitesell said. “generationOn and Points of Light’s commitment to engaging young people in the community is inspiring and we are excited to bring their exceptional programs into all of our partner schools.”

In recognition of the amazing work kids can do to benefit their communities, the generationOn event will also highlight and recognize ten Hasbro Community Action Heroes at the Block Party. These honorees, ages 6 to 17, will receive a $1,000 educational scholarship and a $500 grant to their selected non-profit. With diverse service projects throughout the country, these Hasbro Community Action Heroes help show that anyone can be a catalyst for change in society, regardless of age. See a full list of this year’s Hasbro Community Action Heroes.

“Hasbro is thrilled to recognize our friends Ari Emanuel, Patrick Whitesell and the entire team at William Morris Endeavor for their outstanding commitment to youth,” said Brian Goldner, President and CEO of Hasbro, Inc. “We are also proud to celebrate our amazing Hasbro Community Action Heroes who are leading the way to make their communities a better place.”

Hasbro, Inc. (NASDAQ: HAS), which has a long and proud tradition of empowering children through its many philanthropic programs, is one of generationOn’s founding partners.

“generationOn is thrilled to be expanding to Los Angeles — and to be honoring WME for the priority they have placed on investing in youth and schools,” said Tracy Hoover, CEO of Points of Light.  “When supported and empowered, there is no group more powerful or more able to change the world than young people. The 10 amazing young Hasbro Community Action Heroes who we are also honoring are wonderful reminders of how important this is.”

Saturday’s event, invites kids and families all across the country and around the world to join the party. By going to, kids, teens and their parents can find opportunities to make their own mark on the world through service. Anyone can join the Block Party conversation online using the hashtag #generationOn or by following generationOn on Twitter, Instagram and Facebook.


About Points of Light

Points of Light—the world’s largest organization dedicated to volunteer service—mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of non-profits and corporations, Points of Light engages four million volunteers in 30 million hours of service each year. We bring the power of people to bear where it’s needed most. For more information, go to

About generationOn

generationOn is the youth service division of Points of Light, igniting the power of kids and teens to make their mark on the world. generationOn inspires, equips and mobilizes hundreds of thousands of kids and teens annually to take action through service, service learning and youth leadership initiatives. It also provides tools and resources to kids, teens, families, youth practitioners and educators to help kids change the world and themselves through service. For more information, visit