Your Seafood: Now Fair Trade Certified

Feb 21, 2015 6:30 AM ET
Campaign: Fair Trade Seafood

Originally published by Triple Pundit

Look out Whole Foods: Safeway is pulling ahead when it comes to seafood transparency.

Whole Foods met its match when Safeway was rankedslightly ahead for seafood sustainability by Greenpeace back in 2011. Both retailers had much to celebrate when they came out with the NGO’s first ever seafood rating of “good.”

Safeway hasn’t taken its foot off the gas pedal in recent years, though. The company has continued to push ahead toward an audacious goal of 100 percent sustainable sourcing for all fresh and frozen seafood by the end of this year. The grocer’s latest commitment brings it up to par with your local farmers market when it comes to worker transparency.

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