Why Dog Lovers Love Subaru
Jan 31, 2018 8:45 AM ET
Campaign:
Subaru Love Promise: Pets
Unless you haven’t watched live TV or YouTube in the past 10 years, chances are you’ve seen the Subaru commercials with dogs driving the car. For example, one called “In the Dog House” goes like this: a “dad” dog is stopped at a stop sign in his Subaru. While dreamy music plays, he watches a perfectly coiffed standard poodle cross in front of the car. Meanwhile, his “wife” dog in the passenger seat growls at him.
Even if you’re not a dog lover, you’ve got to love that commercial.
“Love” is a word you hear a lot with regards to Subaru. It was almost 10 years ago that the carmaker launched its “Love” campaign, be it love of the car, love of dogs, love of safety, etc. And it all came about quite organically.
