Volunteering to Help Close the Digital Divide
Volunteering to Help Close the Digital Divide
By Mary O'Connell, senior director - PR & Digital Content
For the second year, Clorox Marketing’s digital and social teams are helping small business owners and design students via a partnership with the Oakland Digital Arts and Literacy Center (ODALC). For small business owners in Oakland, it’s meant help with their social media planning, websites and Pinterest boards; for design students, it’s opened up career mentoring and a chance at an internship.
“We know how much digital understanding means to all us right now — from iconic brands to a small business just starting out or a student starting a career," says Janice Bird, assistant digital planner for Clorox, who helped develop the partnership. "If you’re starting out, Silicon Valley can seem very far away.”