To support this initiative and help raise awareness about the importance of safe water, tweet to #SafeWaterProject or #ProyectoAguaSegura by June 30th, 2015. For each tweet, Clorox will donate $1, up to $20,000. Your tweet will provide safe water to one Peruvian for nearly four months.

By Karem Delgado, PRISMA Safe Water Project Coordinator  

Four years ago, Clorox and PRISMA established a partnership to work towards improving the quality of drinking water in Piura, Peru. What began in 2011 as an initiative serving 4,000 people, will, by July of this year, reach 25,000 individuals in some of the most rural areas of Peru.

To provide a little context, PRISMA is a Peruvian nonprofit organization that focuses on strengthening the resources of the poor and other vulnerable groups to help them improve their own economic and social conditions. For the past 28 years, we’ve developed programs throughout Peru that address many different aspects of development, including health and nutrition, agriculture, the environment and local government.

Our experience on the field over the years has made us more sensitive to the importance of safe water and adequate sanitation to fight malnutrition and improve families’ health. It seemed a natural fit, then, when Clorox approached us to launch a Safe Water Project in Peru.