Safe Kids Launches 2012 Heat Stroke Prevention Campaign
General Motors Foundation provides funding to help prevent children’s deaths
(3BL Media) Boca Raton, FL - April 17, 2012 - Every year, dozens of children die of hyperthermia, also known as heat stroke, while unattended in vehicles. To help prevent these tragic deaths, the General Motors Foundation and Safe Kids Buckle Up are launching the 2012 Never Leave Your Child Alone in a Car campaign to arm parents and caregivers with preventive tips and tactics.
For more than 15 years, GM and the GM Foundation have served as Safe Kids Buckle Up's exclusive funding source and helped build the program into a multifaceted national initiative, bringing motor vehicle safety messages to children and families through community and dealer partnerships.
About the General Motors Foundation and Safe Kids Buckle Up
Beginning in 1997, General Motors and the GM Foundation have served as Safe Kids Buckle Up's exclusive funding source and helped build the program into a multifaceted national initiative, bringing motor vehicle safety messages to children and families through community and dealer partnerships. To date, more than 22 million people have been exposed to Safe Kids Buckle Up events and community outreach efforts. Certified child passenger safety technicians working through Safe Kids coalitions have examined over 1.4 million child safety seats at over 75,000 events and the program has donated over 520,000 seats to families in need.
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CONTACT:
Carolyn Markey
GM Foundation Communications
202-997-3537
