This is Planet Earth

This is Planet Earth

Outdoor brand Timberland rolls out a purpose-led retail space that speaks to its commitment to a greener future

Image courtesy VMSD

Image courtesy VMSD

Image courtesy VMSD

Image courtesy VMSD

Living trees and other greenery bring nature indoors, immersing shoppers in the brand’s purpose. Image courtesy VMSD

Image courtesy VMSD

Image courtesy VMSD

Image courtesy VMSD

ABOVE A community table in the center of the space inspires shoppers to take small, tangible actions to better their worlds. Image courtesy VMSD

tweet me:
In conjunction with @Timberland's #NatureNeedsHero's campaign, the brand also created a retail experience in its physical stores with a mission to create a purpose-driven space. https://bit.ly/3gfxcPq by Jennifer Acevedo via @VMSDmag
Thursday, July 2, 2020 - 11:20am

CAMPAIGN: Timberland’s Commitment to the Outdoors

CONTENT: Article

By Jennifer Acevedo

The ideals of a purpose-driven brand are nothing new to Timberland (Stratham, N.H.), which for nearly 100 years has dedicated itself to fostering a love of nature and the outdoors as well as advocacy of global green initiatives. Recently, the retailer announced a commitment to plant 50 million trees around the world by the year 2025 to kick off its “Nature Needs Heroes” global campaign.

In conjunction with that pledge, the brand also undertook an effort to better align the retail experience in its physical stores with this mission by creating a purpose-driven space. The first of three purpose-led stores opened last fall on London’s famous Carnaby Street, followed by locations in New York’s Queens and King of Prussia, Pa., in the U.S. These three stores will serve as the inspiration for new store environments moving forward.

Read more