National Voter Registration Day: Companies Encourage the Vote

As we edge closer to the U.S. midterm elections, many are turning their thoughts to how to encourage more Americans to exercise their right to vote. This past Tuesday marked the seventh annual National Voter Registration Day to raise awareness for the upcoming vote and encourage Americans to register before local deadlines. With the support of individuals, nonprofits and companies, #NationalVoterRegistrationDay became the number one trending topic on Twitter on Tuesday. Here’s a snapshot of how companies are “rocking the vote” this year:

• Tinder is partnering with Rock the Vote to get young adults to the polls. The dating app is zeroing in on the half of users that are in the 18-24 demographic with the “Swipe the Vote” campaign. In addition to a “Schoolhouse Rock-inspired” video encouraging young adults vote, Tinder will incorporate “fun facts” about voting right into the app which users can then click on to be sent to the Rock the Vote website to learn more and register to vote.
• WeWork is leveraging its national footprint to increase voter registration. From September 24-28, the coworking company turned its 150 WeWork locations into “voter registration hubs.” WeWork members can check their registration status and register to vote. Some locations will also open their doors to the public to further increase registration.
• American Eagle announced a new partnership this week with Rock the Vote and launched a collection of limited-edition t-shirts featuring four customer designs. One hundred percent of the sales from the AE x Rock The Vote Graphic Tee Collection will go to support Rock the Vote. To get individuals excited about voting at a younger age, American Eagle is also sponsoring Democracy Class – a free curriculum to educate students on the importance of voting– in more than 2,000 high schools across the U.S.

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