‘Last 10% is always the hardest’: Inside General Mills’ push for sourcing, agriculture and communities

By Kristine Sherred
May 30, 2019 9:15 AM ET
General Mills has committed to reaching 100% sustainability by 2020 for its 10 \u2018priority\u2019 ingredients, which comprise 40% of its total purchasing. Pic: Getty Images/Stephan Zirwes

Originally published by BakeryandSnacks

According to its 2019 Global Responsibility Report, the Minneapolis, Minnesota-based company sources 85% of its top ten ingredients in responsible ways.

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