How Reputation Affects Corporate Workforce: CR Magazine Survey - The Minute

How Reputation Affects Corporate Workforce: CR Magazine Survey - The Minute

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Does corporate reputation impact job decisions? Results of @CR_Mag survey say yes via @3BLMedia #CSRMinute
Thursday, October 16, 2014 - 4:00pm


CONTENT: Multimedia with summary

What’s the status of corporate reputation among the workforce these days? Every year, CR Magazine polls one thousand employed and unemployed workers to find out. The survey cuts to the chase: its bottom line is, how do corporate responsibility, reputation and transparency impact job decisions? Meaning, who would you like to work for, given a choice? 

The 2014 corporate reputation survey turned up some interesting results. The majority of Americans, 72%, want to work for a company whose CEO is actively involved in corporate responsibility and/or environmental issues. Even if unemployed, 76% of Americans would not take a job with a company that had a bad reputation. This is a five percent increase from 2013. The vast majority, 93%, would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation.

Here’s a real twist in the numbers: more affluent individuals, those with an annual household income over $100,000, are more likely to take jobs at companies with bad reputations, 77% than individuals with a household income of $35,000 to $50,000, 64%. Is this a tribute to the power of the dollar to reduce reputational concerns, or does it reflect a growing interest in good corporate reputation by the upcoming, millennial workforce, which is younger and paid less well? Maybe next year’s survey can provide an answer.

I’m John Howell for 3BL Media.

Video Source: How Reputation Affects Corporate Workforce: CR Magazine Survey