How Data Is Driving Sustainability for Farmers

The data revolution is helping us all make better decisions and farmers are no exception. In the same way that we trust fitness trackers to encourage us to exercise more, watch what we eat and get enough sleep, digital agriculture continues to take root and gain wider acceptance with farmers. In fact, digital apps on smartphones and tablets are helping farmers to collect, store and visualize critical field data so they can make the best decisions throughout the year.

From equipment financing to seed purchases to fertility strategies, farmers make many complex decisions on a near-daily basis. They also keep up with the needs of hundreds - sometimes thousands – of acres of crops, and at any time, soil conditions and crop health can be affected by rain, hail, drought or insects.

With the help of digital agriculture tools, farmers can plant seeds where they are most likely to thrive. They can use the right amount of fertilizer to produce the most food. They can scout their fields remotely and address issues before they become problems that might reduce crop yields.

To help farmers sustainably increase their productivity with digital tools, The Climate Corporation, a subsidiary of Monsanto, has developed the Climate FieldView™ platform. This platform helps farmers get their data in one place, uncover valuable field insights, and optimize their inputs, and can be easily accessed from a tablet, smartphone or laptop. FieldView uses field, planting and yield data to help farmers gain a better understanding of their fields, and seed and input performance to help them make data-driven decisions to maximize their return on every acre.