How to Attract Sustainable Business Investors?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Nov 30, 2011 11:43 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

What are the biggest risks facing your company?  What are the biggest opportunities?  You may be surprised to learn these two groupings may actually be dynamically related.  The actions that transform risks into opportunities are critical to long-term sustainability and business investment.   According to DowJones VentureSource, venture capital funding has not yet fully rebounded to 2008 levels.  However, ‘green’ business investment showed a dramatic improvement over the last year.     With the current economic upswing, investors are becoming grounded in their assessment of potential and are looking for ‘sustainable’ return on their investments.  Our professional consulting finds firms, as always, want to make sure they are committing capital to the right companies and business strategies.  The question then becomes: Have the ‘right’ investment opportunities and business strategies changed?   According to Financial Times, there are five key factors investors traditionally consider when evaluating a company’s long-term potential.  Coupling these basic measures with business sustainability concepts, today’s investors are developing a new perspective of sustainable business investment.  Click here to continue reading How to Attract Sustainable Business Investors.  

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".