Green Builder® Media Announces 2015 Readers’ Choice Winners

Green Builder® Media Announces 2015 Readers’ Choice Winners

Survey shows that buyers believe that green products are higher quality and more accessible than ever.
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Multimedia from this Release

Green Builder magazine Readers' Choice

Armstrong American Scrape™ hardwood flooring

James Hardie® siding and trim

Green Builder Media

Friday, April 10, 2015 - 9:35am

CAMPAIGN: Ethical and Sustainable Living

CONTENT: Press Release

April 10, 2015 /3BL Media/ - Green Builder Media’s annual Readers' Choice survey polls building professionals to get insight into their green product preferences and brand perceptions. Which green products are most familiar to them? Which brands do they trust and specify most often? 

“Looking over this year’s survey results, it’s clear that building professionals think that green products are better and more available than ever before.” says Green Builder editor in chief Matt Power. “75% of respondents indicated that they believe that green products are higher quality from brands that they know and trust.  Familiar brands are at the top of most categories, implying that many customers are still going with the tried-and-true.”

Interesting insights from the survey include:

  • Respondents said that they’d like to continue seeing more innovation and experimentation from manufacturers.
  • When asked to rank in order the most significant factors that influence brand loyalty, Performance (81.1%) and Quality (80.1%) far outweighed Price (53%).
  • Nine of ten respondents agreed that the quality of eco-friendly products is generally improving.

Among the winners of this year's Readers' Choice awards were:

  • Armstrong - Greenest Flooring Products.
  • James Hardie - Greenest Siding Products.
  • Bosch - Chosen as the brand associated most strongly with sustainable products and environmental stewardship.

Check out the full results of the survey here.

About Green Builder Media

Green Builder® Media, LLC is the leading media company in North America focused on green building and sustainable living. With a comprehensive suite of print and digital media solutions, demonstration projects, case studies, online training and live events, Green Builder Media assists building professionals in preparing themselves for the new green economy and helps homeowners understand how to live more sustainably. For more information, visit www.greenbuildermedia.com.