Genuine CSR: Lessons Learned From A Corporate Scandal

Genuine CSR: Lessons Learned From A Corporate Scandal

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What have we learned about genuine #CSR in the wake of a corporate emissions scandal? @FrontStream fills you in

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Wednesday, October 28, 2015 - 2:00pm

CAMPAIGN: CSR Tips, Tricks, and Thought Leadership


The phrase, “doing well by doing good”, implies that when businesses align their CSR initiatives to their internal strengths, the results are increased community and employee engagement, as well as a better bottom line.

This saying isn’t just lip service! Project ROI discovered that well-managed CSR programs can “increase revenue by as much as 20%, command price premiums up to 20%, and increase customer commitment by as much as 60%.”

It seems that doing well by doing good equals the best of both worlds, but does every company buy into the philosophy?

Some corporations are finding out the hard way that when it comes to good works, there’s another slogan that applies … “Honesty is the best policy”.

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