Driving Environmental Change

Driving Environmental Change

Sustainability Insight

Multimedia from this Release

Tuesday, June 5, 2012 - 9:00pm

CAMPAIGN: Sustainability at Eastman - The Journey Continues

CONTENT: Multimedia with summary

“There’s going to be various factors that drive large corporations towards more engagement in environmental protection,” says Rick Ridgeway, vice president, environmental initiatives and special media, at Patagonia, the outdoor apparel company.

“There’s going to be different ways that companies are going feel pressure to reduce the footprint of their own manufacturing processes.”

Ridgeway says government regulations and equity markets will help drive environmental change.

“Eventually, the main driver of change in corporations is going be us – when we the consumers become increasingly aware of the impact that the products we buy are having on the planet.”


To watch more sustainability insight videos on Rick Ridgeway, vp, environmental initiatives and special media for Patagonia, visit www.innovationlab.eastman.com.




Maranda Demuth
+1 (423) 229-6135
Corporate Communications