Driving Change for Diverse Patient Communities

Driving Change for Diverse Patient Communities

Rita Fawcett (center), of the cardiovascular field team, talks with PAN members, including Manisha Mahimkar (left) and Shalabh Singhal, who helped create training materials that shed light on important cultural insights.

PBRG members pictured from left: Charlotte Jones-Burton; Lisa Ying, Vidya Perera and Diptee Gajjar.

Pictured: Silka Rodriguez, a tri-chair of the LGBTA People and Business Resource Group.

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Overall health and healthcare disparities among diverse populations are striking, but there's hope for #patients when companies like @bmsnews take an "Inside-Out" approach to Diversity and Inclusion. Learn more http://bit.ly/2zRG7UF #diversityinclusion #BMSFoundation
Tuesday, December 11, 2018 - 1:30pm

Editor’s note: In recognition of Global Patient Week, held annually across Bristol-Myers Squibb to celebrate the company’s patient-focused culture, we’re sharing how our People and Business Resource Groups are driving change for diverse patient populations. 

When Priscilla Ko, a manager in the Bristol-Myers Squibb Foundation and member of the PAN Asian Network People and Business Resource Group, watched her father-in-law lose his battle with an aggressive form of bile-duct cancer at the age of 61, the personal suddenly turned professional.  

Ko, who works on the Foundation's Specialty Care for Vulnerable Populations initiative, began looking more closely at health disparities in Asian-Americans, Native Hawaiians and Pacific Islanders and realized there were significant hurdles in access to care. 

"Health disparities are often discussed alongside social determinants of health like unaffordable housing, food scarcity or lack of insurance," said Ko, whose father-in-law moved to the United States in 1987 from China.  "But for some populations, there are also cultural determinants like language barriers and differing cultural traditions and beliefs."

Another significant challenge that minority patient populations face is often they are underrepresented in critical healthcare conversations. At Bristol-Myers Squibb, members of the company’s eight People and Business Resource Groups – more than 12,500 members in total -- are setting out to ensure diverse perspectives and voices are not only included and heard, but that advances in health equity are made. 

PBRGs as Change Agents

“It’s widely understood that our PBRGs are an integral part of Bristol-Myers Squibb’s commitment to the development of a workforce that is global, ethnically diverse and gender balanced,” said Chief Human Resources Officer Ann Powell Judge. “Perhaps even more important is the impact they are having on patients. Our PBRG members are proactive change agents who are directly driving business results and helping the company better meet the needs of patients worldwide.”

Healthcare disparities are striking when it comes to diverse populations, including people of color, women and military veterans. Research shows:

  • In the U.S., the death rate for all cancers combined is 25 percent higher among patients who are black compared to patients who are white.
  • Cancer is the leading cause of death for Asian-Americans, Native Hawaiians and Pacific Islanders (AANHPIs), namely due to the significant disparities in access to care.
  • Veterans’ mortality rates for lung cancer are staggeringly high because of higher smoking rates among soldiers and exposure to other carcinogens from the environmental hazards of war.
  • Women are more likely to die from their first heart attack compared to men often because of symptom presentations.

Inside-Out Approach to Diversity & Inclusion

Members of Bristol-Myers Squibb’s PBRGs are working to improve health outcomes across several disease states and populations through work both inside and outside the company. This includes reaching out and working with policy makers, patient advocacy groups and thought leaders from both academic and medical centers.

Over the past few years alone, PBRGs have worked to support patients in a multitude of ways:

  • The Black Organization of Leadership & Development recently hosted a roundtable discussion with black oncologists at the 2018 American Society of Clinical Oncology Annual Meeting to help identify the challenges of enrolling African American patients into clinical trials and other gaps in care.
  • The PAN Asian Network this year held cultural sensitivity workshops to help U.S. sales force teams better understand the communities where they work.
  • Senior leaders from the Bristol-Myers Squibb Network of Women have joined forces with other thought leaders in the industry to improve cardiovascular care for female patients.
  • The Bristol-Myers Squibb Foundation is funding lung cancer screening programs at 10 Veterans Affairs locations in the U.S., working closely with the Veterans Community Network PBRG on the implementation and engagement of this initiative.
  • In the fall, members of the LGBTA will be raising awareness about health disparities among Lesbian, Gay, Bisexual and Transgender patients during a panel discussion for employees with physicians from the LGBT Health Program at Penn Medicine. 
  • As part of Hispanic Heritage Month, the Organization for Latino Achievement (OLA) has challenged its members to come up with new approaches to help recruit Hispanic patients for clinical trials.

“Our PBRGs are helping to build knowledge of different cultures and identify the unique needs of diverse patient populations to ultimately make a difference in their lives,” said Marisa Co, Head of Business Insights & Analytics and executive tri-chair of OLA. “When we talk about working together for patients, our commitment is inclusive of all patients.”