Don’t Be A One-Hit Wonder: June 14 ‘Lunch and Learn’ Shares Formula CSR and Sustainability Communicators Follow for a Steady String of Hits
May 16, 2016 /3BL Media/ - The phrase “one hit wonder” refers to pop musicians who manage to squeeze out a hit before fading into obscurity. There is a strong correlation to the fast-paced news environment faced by today’s corporate communications professionals.
Skilled CSR and sustainability communicators eager to release hit after hit are invited to attend the next 3BL Media “lunch and learn” interactive webcast June 14 at noon ET to hear how leading corporations and nonprofits are distributing multiple content formats across myriad digital platforms, and how they are benchmarking results.
Attendance is free and questions will be answered live during this 45-minute event.
“Rarely does a single press release achieve instant fame for an organization,” said Katie Buckland, vice president of business development at 3BL Media. “Especially when a topic cannot be characterized as breaking news, it takes a steady drumbeat of communications to create awareness and engagement.
Buckland will be joined by Karen Ammann, vice president of client engagement, during the webinar. Buckland and Ammann bring both extensive experience with successes brought by the 3BL Media platform and hands-on knowledge of your challenges as communications professionals, having played a role in both corporate and non-profit marketing and communications. 3BL Media CMO Dave Armon will moderate.
About 3BL Media
Founded in 2009,
3BL Media is the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics. The company works with organizations including multinational corporations, SMEs, and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media leverages its expertise in communications, technology and social media to enable organizations to more effectively communicate about their initiatives to the press, investors, consumers and other critical stakeholder groups. Visit us at 3blmedia.com.
