Dealing with Scarcity

Dealing with Scarcity

Eastman Innovation Lab
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Multimedia from this Release

Sohrab Vossoughi | Founder & President | Ziba Design

Tuesday, August 14, 2012 - 7:10pm

CAMPAIGN: Sustainability at Eastman - The Journey Continues

CONTENT: Multimedia with summary

“Scarcity is actually a really amazing thing because it focuses you and makes you start thinking long term. And sustainability is part of long-term thinking,” says Sohrab Vossoughi, founder and president of Ziba Design. Sustainability is not new to Sohrab. It is common sense. He came from a culture where people didn’t throw “stuff” away. People preserved and reused what they had.

At Ziba, sustainability is used as a criteria to evaluate their work. In the past, consumers have not put a high value on sustainability. Now, they are asking and addressing. “We are looking at the future and we are looking at how to do more with less,” says Sohrab. “Everyone knows that we don’t have enough, and we need to look at how to deal with scarcity.”


Maranda Demuth
+1 (423) 229-6135
Corporate Communications