Cannes: Aflac Opens Up About Risks From Successful Purpose Shift

Cannes: Aflac Opens Up About Risks From Successful Purpose Shift

The insurance company's duck robot may seem like an obvious success story, but required an appetite for risk and long-term commitment.
Image courtesy The Homes Report website

Image courtesy The Homes Report website

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The smart companion robot My Special @Aflac Duck® has so far helped more than 4,300 children battle through cancer by providing emotional support and helping kids open up and communicate through a challenging period. http://bit.ly/2XMIjdg
Monday, July 8, 2019 - 11:00am

CAMPAIGN: Duckprints in the Community

CONTENT: Article

CANNES — At a time when the concept of brand purpose appears increasingly vogueish, Aflac provided a salutary reminder that brands can drive positive change during a Cannes Lions session that explored the insurance company's interactive duck robot.

The smart toy robot (My Special Aflac Duck) has so far helped more than 4,300 children battle through cancer, by providing emotional support and helping kids open up and communicate through such a troubling period. 

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