People: Belonging

We have committed to making the next ten years the best yet for Bacardi, and part of that journey includes creating a unified global community of people that really understand our consumers. To do that we need to build a company that mirrors the rich diversity of the communities and markets that we operate in. We know that globally reflective teams are good for business; they make innovation possible, outperform the competition and enable organizations like ours to be more impactful in the marketplace. 

Click to learn more about Bacardi Women in Leadership events.

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Diversity & Inclusion

Martin Voke Champions the Spirit of Diversity
In the fairly male-dominated spirits industry, Bacardi's Martin Voke says that making women part of the conversation is vital in helping break down stereotypes and break through glass ceilings.

Diversity & Inclusion

Bacardi Stirs Up Conversations about Equality in a Male-Dominated Business
Dedicated to championing the outstanding individuals in the hospitality industry and beyond, the Second Annual Bacardi Spirit Forward Women Empowerment Series, in partnership with PUNCH, wrapped up its 2019 season. Exploring timely topics such as representation, innovation, and disrupting the status quo, all through the lens of “originality,” the series featured a diverse group of voices from both inside and outside the hospitality world. Attendees from all parts of the bar, trade and media communities were treated to inspiring Q&A panels, professional workshops, engaging seminars, networking opportunities, in-depth discussions and more as the series traveled to Chicago, Los Angeles and New York.

Events, Media & Communications

Forward-Thinking Women Show What It Takes to Be a Leader at Chicago Bacardi Spirit Forward Women Empowerment Event
The second annual Bacardi Spirit Forward Women Empowerment Series started out strong in Chicago earlier this month. A diverse crowd of attendees—from all walks of the hospitality trade and bar community— were treated to inspiring stories, engaging workshops, networking opportunities and in-depth discussions. Spirit Forward was created by the Bacardi Women in Leadership initiative, in partnership with PUNCH, to champion the outstanding individuals that make up the hospitality community, and to elevate them to their highest potential.

Diversity & Inclusion

Bacardi's Martin Voke Unlocks Employee Potential through Diversity and Inclusion
Creating an inclusive workplace is everyone’s job. That’s why Martin Voke, Vice President, Deputy General Counsel & Assistant Secretary for Bacardi North America, is raising awareness of women in leadership topics and has launched programs that engage male leaders in the diversity conversation. For his efforts, Martin was honored with a “Fostering Diversity and Inclusion Award” presented by Judicial Events, an organization that brings together leaders of the legal community. Martin received the award during the third annual CEO and General Counsel Gala held in Miami.

Events, Media & Communications

Championing Women and Celebrating Originality, the Bacardi Spirit Forward Women Empowerment Series Returns for Its 2nd Year
Bacardi Women In Leadership, in partnership with PUNCH, is pleased to present the second annual Spirit Forward Women Empowerment Series, dedicated to championing the outstanding individuals that make up the hospitality community, and elevating them to their highest potential. Kicking off April 1st in Chicago, and then onto Los Angeles and New York, this year's Spirit Forward will examine timely topics such as representation, innovation, and disrupting the status quo, all through the lens of "originality," and from a diverse group of voices both inside and outside the hospitality community.

Events, Media & Communications

Bacardi Limited Partners with S.H.E. Globl to Bring First S.H.E. SUMMIT to Europe
On 4th March in the lead up to International Women’s Day, Bacardi Limited and S.H.E. SUMMIT, the flagship event of S.H.E. Globl, will host its first-ever European event in London, bringing together men and women, from across society, culture and business, to encourage them to take actions that plant seeds of change for a more diverse and inclusive community and workforce.

The one-day event entitled Spirit Forward, is anchored in the theme: You Don’t Need to be in Charge to Lead, centering on the belief that the first step in being a change-maker is to acknowledge that you already are.

Diversity & Inclusion

Bacardi Debuts Women’s Empowerment Series in Houston
The series brought together industry leaders, community partners, and expert panels to spark discussion of everything from equal pay and maternity leave for women in the hospitality and spirits industries to financial wellness and self-defense tactics.
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